Google Ads Editor version 2.12 introduces multiple updates to enhance flexibility, creative testing, and campaign management.
Performance Max Campaign Enhancements
- Increased video limit: Up to 15 videos per asset group, allowing more creative options and enabling Google's AI to test diverse video combinations for better audience resonance and campaign performance.
- Tall portrait images: Supports 9:16 vertical images for Performance Max asset groups, improving reach on vertical-first platforms like YouTube Shorts.
- Non-skippable video ads: Updated support for non-skippable campaigns using a flexible 'Responsive' ad format, displayed as 'Non-skippable' in the interface for clarity.
Demand Gen Campaign Improvements
- New customer acquisition (NCA) goals: Target and bid specifically for users who have never purchased before.
- Brand guidelines: Customize AI-inferred brand elements to maintain brand consistency in auto-generated formats.
- Hotel feed integration: Pull property data and imagery directly from Hotel Center feeds to create more informative ads.
- Global budget floor: Minimum daily budget of $5 for all new Demand Gen campaigns to ensure stability.
- Streamlined construction flow: Simplified step-by-step campaign building directly from the "Add Campaign" menu.
Budget and Bidding Features
- Campaign Total Budgets: Set a fixed total spend for 3 to 90 days, ideal for flash sales and short promotions. Google automatically distributes delivery to maximize performance, with optional "Promotion Mode" to scale traffic during peak demand.
- Video bid guidance: Real-time bid suggestions during copy/paste workflows help video brand campaigns optimize bids based on budget, duration, targeting, ad format, and auction dynamics.
Brand and Tracking Controls
- Text guidelines: Specify up to 25 term exclusions and 40 messaging restrictions per campaign for Search and Performance Max to ensure AI assets comply with brand voice and legal standards.
- Account-level tracking URL and final URL suffix: Set default tracking templates and URL suffixes at the account level for consistent third-party tracking across all campaigns.
Reporting and Management Tools
- Expanded final URL assets: New reporting tab to review performance data of automatically created assets linked to expanded landing pages, ensuring alignment with brand goals.
- Campaign status filters: Separate filters for 'Pending,' 'Ended,' and 'Draft' campaigns for clearer management and better alignment with the Google Ads web interface.
- Link Check Find and Replace: Bulk-update broken URLs identified during audits with export/import options and clipboard paste functionality. The system detects replacement pairs and applies changes across all entities, ignoring trailing slashes while maintaining protocol distinctions to avoid errors.
These updates collectively improve creative flexibility, campaign control, and operational efficiency in Google Ads Editor.
