Instagram is rolling out updated metrics within the “Insights” tab to help creators better understand their content performance and audience engagement. These new features provide more detailed data on how users interact with Reels and carousel posts.
Reels Insights
Creators can now see exactly when a user liked their Reel during video playback. This granular insight helps identify which parts of the Reel resonated most, guiding future content creation. This feature is similar to YouTube’s audience engagement and retention data.
Carousel Post Insights
Instagram has introduced insights showing which specific slide in a carousel a user was viewing when they liked the post. This helps creators understand which parts of their carousel were most appreciated, enabling more data-driven decisions. Although not exact—since likes might be based on the entire carousel—this adds valuable engagement context.
Additional Updates
- Post-level demographic data is now available, allowing creators to analyze specific audience interests for each post.
- Instagram highlights which content has attracted the most new followers, providing further guidance on effective content strategies.
These updates aim to give creators deeper, actionable insights into their content’s impact and audience preferences.
