Lindsey is a recognized expert in creator marketing, honored as a LinkedIn 'Top Voice' and a Business Insider 'Top Influencer Marketing & Creator Economy Expert.' With a wealth of experience, Lindsey has been influential in shaping the creator economy, providing valuable insights and strategies to brands and creators alike. Passionate about empowering others, Lindsey continues to drive innovation and success in the industry.
LinkedIn now shows view counts on videos in mobile feeds, similar to Instagram and TikTok. This update may increase engagement, as high view counts can motivate users to interact more. Public view counts act as social proof, making content seem more valuable. It may also encourage users to create and share more videos, helping influencer marketing managers identify potential partners based on performance data.
LinkedIn has introduced a dynamic banner feature called 'Create Slideshow' for Premium subscribers, allowing the display of up to five images in a rotating carousel. Each image rotates every three seconds, enhancing viewer engagement. This feature enables users to showcase various professional elements, including services, achievements, portfolios, milestones, and certifications, offering a more comprehensive visual presentation than a single static image.
Instagram has changed its story features, affecting music availability. Users now receive a notification stating "This music can't be played due to recent licensing changes with the rights holder" when trying to add certain songs to their Stories. This impacts the platform's music library, limiting creative options. The licensing changes highlight the complex relationship between social media and music rights holders, affecting Stories.
TikTok has launched TikTok Studio, a desktop platform replacing Creator Center Beta, offering creators expanded tools for content management and growth. It includes an analytics dashboard, monetization tools, educational resources, a creative inspiration hub, and centralized content management. The Unlimited Sounds feature prevents audio muting in one-minute videos and removes duration limits on sound usage.
Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.
TikTok has launched a Black Friday campaign to expand its user base and boost TikTok Shop engagement through a multi-tiered reward system. Users can earn $40 for each friend referral, up to $300 for reaching milestones, additional rewards for TikTok Shop engagement, and bonuses for daily check-ins. This initiative aims to grow e-commerce by incentivizing browsing, encouraging platform engagement, and leveraging social media for shopping adoption.
Instagram has introduced a new feature that helps users identify and manage deactivated accounts in their follower list. The update includes a dedicated 'Deactivated account' category, easy identification of inactive followers, bulk removal capability, and improved follower list organization. This helps users maintain accurate follower counts, remove inactive accounts efficiently, and provides better account management tools.
Instagram will discontinue its hashtag following feature on December 13th, 2023. Users will no longer see hashtag feeds in their main feeds. This change shifts Instagram's content discovery approach, affecting content creators' methods for discovery, organic reach, community building, and content categorization. Creators and businesses must adapt to new strategies.
TikTok has launched a test of an affiliate program integration, partnering with major retailers and affiliate networks to enhance creator monetization opportunities and shopping experiences. Creators can search for products within TikTok's interface, add product links during video creation, and earn commissions on successful purchases. Unlike TikTok Shop, links are placed in comments and operate separately from the native commerce system.
Instagram is testing a new profile layout with a dedicated tab for Story Highlights to enhance visibility and organization. The update includes a Featured Stories tab, dual display functionality, profile grid integration, and enhanced content visibility. Story Highlights will appear in the main profile grid, a new tab, and parallel to the Reels tab. It is currently in a limited rollout phase, hinted by Adam Mosseri, and is being tested in select markets.
