Lindsey is a recognized expert in creator marketing, honored as a LinkedIn 'Top Voice' and a Business Insider 'Top Influencer Marketing & Creator Economy Expert.' With a wealth of experience, Lindsey has been influential in shaping the creator economy, providing valuable insights and strategies to brands and creators alike. Passionate about empowering others, Lindsey continues to drive innovation and success in the industry.
Instagram is testing Insights for Carousels showing which frame was viewed when liked. This helps creators see which content resonates, evaluate hooks, retention, content type, order, and repurposing potential. It builds on past updates and may lead to deeper insights like per-frame views or unique captions, enhancing Carousel performance analysis and content strategy.
LinkedIn has launched an updated post embed feature with a cleaner design, compact previews, and real-time engagement metrics. Users can embed the full post, a shortened version, or just the video. Currently, embedding multi-photo posts or reposts with commentary is not available. This update allows users to repurpose LinkedIn content on third-party sites, benefiting B2B creators and journalists. It also drives more traffic back to LinkedIn.
LinkedIn is enhancing its video experience with a new Trends feature for US users, allowing discovery of videos on workplace stories, industry news, and career topics. Users can explore trends like WFH hacks and office culture, with related videos accessible through vertical scrolling. The feed includes video carousels for specific trends, and an Add to this Trend button lets users upload their videos for potential editorial features.
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LinkedIn now allows direct video uploads to Articles and Newsletters, enhancing its focus on video content. This update enables creators and brands to make long-form written content more engaging. It opens new possibilities, such as creating newsletters with long-form video content and allowing video podcasters to upload episodes with takeaways or transcripts. The feature is likely in early stages, with potential future metrics for tracking video engagement.
Instagram is testing Blend, a feature that creates a shared feed of Reels between users and friends based on their interactions. Users can invite friends via Direct Messages, and once accepted, they see recommended Reels tailored to their interests. With billions of Reels shared daily, Instagram emphasizes private engagement over public feeds. This trend highlights the need for shareable content and creator partnerships, prompting brands to rethink performance metrics.
LinkedIn is launching comment analytics, allowing users to see impression counts for their comments. Users can view their own counts, while page admins can see counts for all comments. Impressions are counted multiple times for repeated views. This feature highlights the importance of comments for visibility and engagement on LinkedIn. Users can track their comments' impact, which may encourage more interaction and could lead to future enhancements in analytics.
LinkedIn has added email analytics for Newsletters, introducing two metrics: Email Sends and Email Open Rate. These metrics provide insights into newsletter performance via email. While basic and potentially inaccurate, they assist with comparisons to other platforms. However, the inability to access subscriber emails limits the effectiveness of LinkedIn Newsletters. Further improvements in analytics are expected, but more features are needed for a complete solution
Instagram is testing a new comment feedback system with a downvote button, confirmed by head Adam Mosseri. This feature allows users to privately express discomfort or disagreement with comments without showing public dislike counts. The downvote feedback remains private, ensuring that other users cannot see who has used the feature. This initiative aims to enhance user interaction safety while prioritizing privacy and minimizing negative social dynamics.
LinkedIn has launched its "Videos for You" feature on desktop, expanding its video strategy. The vertical video feed features a centered display with captions on the right, navigation arrows for browsing, and an immersive experience like mobile. This update improves video discovery across devices, enabling content creators and brands to reach broader audiences. It reflects LinkedIn's commitment to video content and hints at future enhancements.