Lindsey is a recognized expert in creator marketing, honored as a LinkedIn 'Top Voice' and a Business Insider 'Top Influencer Marketing & Creator Economy Expert.' With a wealth of experience, Lindsey has been influential in shaping the creator economy, providing valuable insights and strategies to brands and creators alike. Passionate about empowering others, Lindsey continues to drive innovation and success in the industry.
LinkedIn has added email analytics for Newsletters, introducing two metrics: Email Sends and Email Open Rate. These metrics provide insights into newsletter performance via email. While basic and potentially inaccurate, they assist with comparisons to other platforms. However, the inability to access subscriber emails limits the effectiveness of LinkedIn Newsletters. Further improvements in analytics are expected, but more features are needed for a complete solution
Instagram is testing a new comment feedback system with a downvote button, confirmed by head Adam Mosseri. This feature allows users to privately express discomfort or disagreement with comments without showing public dislike counts. The downvote feedback remains private, ensuring that other users cannot see who has used the feature. This initiative aims to enhance user interaction safety while prioritizing privacy and minimizing negative social dynamics.
LinkedIn has launched its "Videos for You" feature on desktop, expanding its video strategy. The vertical video feed features a centered display with captions on the right, navigation arrows for browsing, and an immersive experience like mobile. This update improves video discovery across devices, enabling content creators and brands to reach broader audiences. It reflects LinkedIn's commitment to video content and hints at future enhancements.
YouTube has launched a new analytics feature in YouTube Studio that allows creators to track viewer device preferences through a Device Type card. This feature provides insights into viewing patterns across TV, Mobile, Computer, and Tablet devices, detailing watch time for various content types. YouTube reports over 1 billion hours of daily TV consumption and a 400% increase in top creators' TV watch time, enabling creators to optimize their content.
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Meta's Threads platform has launched a new markup feature that enables users to annotate posts before sharing them. The feature includes three primary markup options: highlighter, red marker, and arrow tool. This capability allows users to emphasize specific content within posts, drawing attention to particular aspects, text segments, or elements using these visual annotation tools.
Instagram has introduced a "Watch Next" feature in Stories to showcase unviewed Stories from followed accounts, enhancing content discovery. It has also updated Highlights with a dedicated tab on profiles, improved cover images, integration of Reels with Highlights, and the display of recent Highlights between Feed posts and within Stories. These updates aim to improve Stories engagement and create a more integrated content experience across the platform.
LinkedIn now shows view counts on videos in mobile feeds, similar to Instagram and TikTok. This update may increase engagement, as high view counts can motivate users to interact more. Public view counts act as social proof, making content seem more valuable. It may also encourage users to create and share more videos, helping influencer marketing managers identify potential partners based on performance data.
LinkedIn has introduced a dynamic banner feature called 'Create Slideshow' for Premium subscribers, allowing the display of up to five images in a rotating carousel. Each image rotates every three seconds, enhancing viewer engagement. This feature enables users to showcase various professional elements, including services, achievements, portfolios, milestones, and certifications, offering a more comprehensive visual presentation than a single static image.
Instagram has changed its story features, affecting music availability. Users now receive a notification stating "This music can't be played due to recent licensing changes with the rights holder" when trying to add certain songs to their Stories. This impacts the platform's music library, limiting creative options. The licensing changes highlight the complex relationship between social media and music rights holders, affecting Stories.
