The ability to upload videos directly to LinkedIn Articles and Newsletters marks a significant update, enhancing LinkedIn's focus on video content. This feature allows creators, marketers, and brands to enrich long-form written content with videos, making it more visually appealing.
New opportunities arise, such as creating LinkedIn Newsletters that include long-form video content, notifying subscribers similarly to YouTube. Additionally, with Substack allowing native video uploads, LinkedIn Newsletters could adopt a similar functionality.
This update is particularly beneficial for those with video podcasts, enabling them to upload episodes alongside key takeaways or full transcripts. It is anticipated that LinkedIn will eventually introduce metrics for video content within Articles and Newsletters, allowing users to gauge engagement with videos compared to the overall content.
