Instagram has introduced a new feature allowing Reels creators to link multiple Reels together, facilitating the creation of series. By utilizing the “Link a reel” option in the composer, creators can connect several clips and even older Reels through the overflow menu. This feature adds a “Watch Part 2” prompt to the clips, enhancing storytelling in short formats and helping creators organize their content more effectively.
While TikTok already offers similar linking capabilities and a “Series” option for video collections, this feature is new to Instagram. It addresses a long-requested need and aims to boost engagement and viewership by showcasing related clips. However, creators must ensure that linked clips are relevant to avoid frustrating their audience. The Reels linking feature is being rolled out to all users starting today.
