Instagram has introduced a new feature allowing users to add music to carousel posts that include video clips. Previously, music could only be added to still image carousels. This update enables users to create more dynamic posts combining images, videos, and music.
Instagram has been enhancing its music features, likely in anticipation of a potential TikTok ban in the U.S. TikTok is a major platform for music promotion, and its removal could shift music promotion efforts to Instagram. TikTok has recently enhanced its integration with Adobe Express by adding over a million copyright-free songs and sounds from TikTok’s Commercial Music Library to the app
Instagram aims to position itself as the leading alternative by adding various music engagement options, it's strategy includes adding more music-related elements to attract users and fill the gap left by TikTok.
