Instagram has launched two new features, Recap and Celebrations, to boost user awareness of their performance metrics. Recap offers weekly and monthly summaries of key stats like post views, views from non-followers, and follower growth, helping creators understand their progress and identify areas for improvement. Meanwhile, Celebrations displays full-screen prompts when users hit milestones such as follower growth or trending Reels, encouraging reflection and sharing in Stories. These features aim to gamify growth, keep creators motivated, and increase content creation on the platform. The rollout is underway for all creators.
