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Publicis Acquires Influencer-Marketing Giant Influential

Publicis Acquires Influencer-Marketing Giant Influential

Publicis Groupe has acquired Influential, the largest influencer marketing company by revenue, for $500 million. Influential manages a network of over 3.5 million creators, including 90% of global influencers with over 1 million followers. Publicis will integrate Influential's platform with Epsilon's consumer insights to help clients connect with target audiences. This acquisition highlights the growing importance of influencer marketing.

Google Ads Monthly Slides with AI Insights

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Markifact
Markifact

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