GroupM

Browse by source sorted by latest

Global Ad Revenue to Hit $989.8B in 2024, Surpass $1 Trillion in 2025: GroupM Forecast

8 months ago

Global ad revenues are projected to grow by 7.8% in 2024 to $989.8 billion, surpassing the trillion-dollar mark in 2025 with a 6.8% increase to $1.1 trillion. The U.S. and China, contributing 57.1% of global ad revenue, are key growth drivers. U.S. ad spend is expected to reach $365.9 billion in 2024, while China's ad market grows 14% to $199.4 billion. Digital ad spend will dominate, making up 70.6% of total global ad spend.

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.