Google Cloud News & Updates for April 2025

Google acquires Wiz for $32 billion to enhance cloud security capabilities

1 months ago

Google's parent company Alphabet is acquiring cloud security startup Wiz for $32 billion in cash, marking its largest acquisition. The deal includes $1 billion in retention bonuses for Wiz's 1,700 employees. Wiz will operate independently across all cloud platforms and plans to expand its business. The acquisition awaits regulatory approval expected by 2026. Wiz has $700 million in annual recurring revenue and is projected to double that.

Google Introduces Consent Unbundling for OAuth in Ads APIs Starting May 2025

1 months ago

Google Ads Google Cloud

Starting May 1, 2025, Google Cloud will implement consent unbundling for OAuth user authentication in projects created before 2019. Applications using Ads-related APIs must update to handle this change. Users will choose specific OAuth scopes instead of granting all permissions. Existing refresh tokens and single scope applications are unaffected. Developers should ensure their applications can handle partial consent and test the feature.

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Google Reports 35% Surge in Cloud Business, YouTube Ads Up 12% in Q3

5 months ago

Google Cloud Paid Search +1 more

Alphabet's Q3 saw a 35% surge in cloud business and increased YouTube ad sales due to AI investments and U.S. election spending. Revenue rose 15% to $88.3B with a 32% operating margin. Google Cloud revenue grew 35% to $11.4B, and YouTube ads increased 12% to $8.9B. Capex rose 62% to $13B. Despite competition and scrutiny, Alphabet's cloud business showed strong growth, offsetting Search declines. EPS was $2.12, beating expectations.

Google Unveils Open-Source 'Demand Gen Pulse' for Streamlined Campaign Reporting

7 months ago

Google Ads Google Cloud +1 more

Google Marketing Solutions introduced Demand Gen Pulse, an open-source tool to simplify reporting for Demand Generation campaigns. It features a Looker Studio Dashboard for centralized monitoring, best practice compliance, actionable insights, asset performance tracking, and feed quality enhancement. Benefits include simplified reporting, performance optimization, best practice alignment, and cross-account analysis.

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Alphabet Beats Q2 Revenue and Profit Estimates, Driven by Ad Sales and Cloud Services

8 months ago

Google Cloud Paid Search +1 more

Alphabet beat second-quarter revenue and profit estimates, driven by digital ad sales and cloud computing demand. Ad sales rose 11% to $64.6 billion, cloud revenue increased 28.8% to $10.35 billion, and net income grew 28.6% to $23.6 billion. Despite high capital expenditures, results highlight strong demand for digital ads and AI. Total revenue grew 14% to $84.74 billion, with YouTube ad sales up 13%. Alphabet plans significant investments in AI.

Google Eyes $23B Acquisition of Cloud Security Firm Wiz Amid Antitrust Concerns

9 months ago

Google Cloud

Google is in talks to acquire cybersecurity start-up Wiz for $23 billion, its largest acquisition ever, despite potential antitrust scrutiny. The acquisition aims to bolster Google's cloud-computing division, which trails behind Amazon and Microsoft. Regulators have been tough on tech mergers, but Google appears ready to fight for the deal. Wiz, valued at $12 billion, has rapidly grown since its founding in 2020.

Google Joins Microsoft as an Analytics Leader in Gartner Magic Quadrant 2024

9 months ago

Google Cloud

Gartner's 2024 Magic Quadrant for Analytics and Business Intelligence Platforms names Microsoft as the top leader, with Google entering the leader category. The report highlights the rising demand for ABI solutions to uncover business trends and unify customer views. Key features include data visualization, governance, reporting, and data science integration. Vendors are categorized into Leaders, Visionaries, Niche Players, and Challengers, with each vendor's strengths and cautions detailed.

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Google Cloud Next 2024: Everything you need to know

1 years ago

AI Gemini +3 more

Google's Cloud Next 2024 unveiled Gemini for Google Cloud, an AI assistant for developers. It includes Gemini Code Assist, BigQuery, and Looker Studio. The assistant aids in effective work, data insights, and security navigation. It also provides robust security, compliance, and privacy controls. Gemini Code Assist supports application building, Gemini in BigQuery boosts productivity, and Gemini in Looker and Databases enhance data engagement and database management.

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