Bing News & Updates for April 2025

Bing Webmaster Tools Enhances Search Performance Feature with Date Comparisons

14 days ago

Bing Webmaster Tools has enhanced its Search Performance feature, enabling users to compare data over 16 months for clicks, impressions, CTR, keywords, and pages. This allows businesses to identify trends, assess marketing effectiveness, and make informed adjustments. An example of an eco-friendly e-commerce business shows how an SEO agency used these features to optimize strategies, leading to increased sales and improved search performance.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Copilot in Bing Webmaster Tools Now Available for All Users

14 days ago

Copilot Bing

Copilot in Bing Webmaster Tools is now available to all users, helping webmasters manage their SEO efforts more efficiently. Currently in English, more languages are planned. Developed with feedback from testers, it features real-time Q&A, deep data insights, learning resources, and user feedback integration. This tool aims to enhance workflows and productivity for webmasters.

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Microsoft tricks users into thinking Bing is Google with new search interface

2 months ago

Bing SEO

Microsoft is using Bing to mimic Google in search results to encourage users to switch from Google to Bing and Edge. When searching for Google on Bing without signing in, users see a page designed to resemble Google, including a search bar and a Google Doodle-like image. This tactic aims to confuse users, especially when setting up new PCs. Google’s Chrome team criticized Microsoft for this behavior, highlighting a history of similar tactics.

Bing Enhances Search with LLM and SLM Models Optimized by TensorRT-LLM

3 months ago

Bing

Bing is enhancing search technology by transitioning to Large Language Models (LLMs) and Small Language Models (SLMs). LLMs can be costly and slow, while SLMs provide a 100x throughput improvement. Nvidia TensorRT-LLM optimizes SLM performance, reducing latency and operational costs by 57%. This integration results in faster, more accurate search results without sacrificing quality. Bing remains committed to advancing search technology and improving user experience.

Bing removes cache link from search results following Google's lead

3 months ago

Bing SEO

Microsoft has removed the cache link and cache operator support from Bing Search, following Google's similar removal in February 2024. The cache link, previously indicated by a downward arrow next to URLs, is no longer present. Microsoft explained that this change reflects the internet's evolution towards reliability, as many pages are not optimized for cache viewing. Site owners can still access Bing-crawled content through Bing Webmaster Tools.

Microsoft Launches Private Preview of Copilot in Bing Webmaster Tools

3 months ago

Bing SEO

Copilot in Bing Webmaster Tools enhances SEO by offering webmasters instant, accurate answers. Key features include real-time Q&A, deep data insights, integration with Microsoft Advertising and Clarity, automation of tasks, and contextual support. Currently in limited preview for select testers, feedback will inform future development. The tool aims to streamline workflows, enabling webmasters to concentrate on website enhancement and user engagement.

Microsoft Misses Q2 Expectations Despite 15% Increase in Revenue

8 months ago

AI Data Visualization +2 more

Microsoft’s cloud and AI services division fell below analysts’ expectations despite reporting $64.7 billion in Q2 revenue, a 15% year-over-year increase. Shares dropped over 3% post-trading. Azure's 29% growth lagged market predictions. Nvidia benefits from generative AI models like ChatGPT. Microsoft invested billions in OpenAI and over $15 billion in AI globally. The personal computer division saw a 14% revenue rise, while device sales fell.

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Reddit Now Blocks Bing from Crawling Its Site, Grants Exclusive Access to Google

8 months ago

Bing SEO +1 more

Reddit updated its `robots.txt` file on July 1, 2024, blocking Bing and other search engines from crawling the site, while allowing Google to continue. Microsoft confirmed Bing's compliance with this change. Reddit's spokesperson clarified that this move is unrelated to its partnership with Google but stems from failed agreements with other search engines. This raises questions about future impacts on traffic and smaller content producers.

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Bing Launches New AI-Generated Search Results

8 months ago

Bing SEO

Bing is testing a new generative search experience combining traditional search results with AI-generated content. Using large language models, it creates dynamic responses to queries, offering detailed, easy-to-read information with links and sources. The generative search maintains traditional results and supports a healthy web ecosystem. Bing is gradually rolling out this feature and seeking user feedback to refine it.

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