Bing News & Updates for October 2025

Microsoft adds data-nosnippet HTML attribute support to Bing Search

12 days ago

Microsoft now supports the data-nosnippet HTML attribute in Bing Search, letting creators control which content appears in search snippets and AI answers. It helps protect paywalled or sensitive content while keeping pages discoverable and rankable. The attribute excludes marked sections from previews but not indexing, aiding brand management and content control. It complements other Bing directives for managing search visibility.

Bing Webmaster Tools Expands Historical Data to 24 Months with New Filters

2 months ago

Bing

Bing Webmaster Tools now offers 24 months of historical search performance data, up from 16 months. It includes new filters by country and device and provides keyword trendlines for easier analysis. These updates give webmasters more data and transparency to better understand their site's performance over time.

ChatGPT Uses Google Search Snippets When Bing Lacks Indexed Pages

3 months ago

ChatGPT Bing +1 more

ChatGPT relies on Google SERP snippets for answers when Bing lacks indexed pages. A test showed ChatGPT provided answers only after Google indexed the page, even if Bing hadn't. ChatGPT confirmed it fetched snippets from publicly indexed pages via web search. The snippets matched Google's SERP results, highlighting Google's advanced indexing and Gemini's ability to fetch pages directly for accurate answers.

Google Ads Monthly Slides with AI Insights

Featured

Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

IndexNow now supports product schema and Shopify with Amazon coming soon

5 months ago

Bing

Microsoft Bing updated IndexNow to support product schema, with Shopify integrated and Amazon soon to follow. This enables faster real-time indexing of product updates like price changes and restocks, improving accuracy in search, shopping results, and ads. IndexNow uses structured data to help search engines quickly reflect fresh product info, reducing delays and enhancing visibility, trust, and ad performance.

Microsoft Launches Copilot Search in Bing to Enhance User Discovery Experience

6 months ago

Copilot Bing

Microsoft has launched Copilot Search in Bing, merging traditional and generative search to enhance user experience. It offers curated information, clear answers, and easy navigation to sources, supporting a healthy web ecosystem. Users can explore topics with related suggestions and easily access previous results. The mobile experience is optimized for on-the-go use, ensuring rich summaries fit smaller screens. Copilot Search aims to simplify searching and spark curiosity.

Bing Webmaster Tools Enhances Search Performance Feature with Date Comparisons

7 months ago

Bing

Bing Webmaster Tools has enhanced its Search Performance feature, enabling users to compare data over 16 months for clicks, impressions, CTR, keywords, and pages. This allows businesses to identify trends, assess marketing effectiveness, and make informed adjustments. An example of an eco-friendly e-commerce business shows how an SEO agency used these features to optimize strategies, leading to increased sales and improved search performance.

Copilot in Bing Webmaster Tools Now Available for All Users

7 months ago

Copilot Bing

Copilot in Bing Webmaster Tools is now available to all users, helping webmasters manage their SEO efforts more efficiently. Currently in English, more languages are planned. Developed with feedback from testers, it features real-time Q&A, deep data insights, learning resources, and user feedback integration. This tool aims to enhance workflows and productivity for webmasters.

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Microsoft tricks users into thinking Bing is Google with new search interface

9 months ago

Bing SEO

Microsoft is using Bing to mimic Google in search results to encourage users to switch from Google to Bing and Edge. When searching for Google on Bing without signing in, users see a page designed to resemble Google, including a search bar and a Google Doodle-like image. This tactic aims to confuse users, especially when setting up new PCs. Google’s Chrome team criticized Microsoft for this behavior, highlighting a history of similar tactics.

Bing Enhances Search with LLM and SLM Models Optimized by TensorRT-LLM

10 months ago

Bing

Bing is enhancing search technology by transitioning to Large Language Models (LLMs) and Small Language Models (SLMs). LLMs can be costly and slow, while SLMs provide a 100x throughput improvement. Nvidia TensorRT-LLM optimizes SLM performance, reducing latency and operational costs by 57%. This integration results in faster, more accurate search results without sacrificing quality. Bing remains committed to advancing search technology and improving user experience.

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