Bing Webmaster Tools has enhanced its Search Performance feature, enabling users to compare data over 16 months for clicks, impressions, CTR, keywords, and pages. This allows businesses to identify trends, assess marketing effectiveness, and make informed adjustments. An example of an eco-friendly e-commerce business shows how an SEO agency used these features to optimize strategies, leading to increased sales and improved search performance.
Copilot in Bing Webmaster Tools is now available to all users, helping webmasters manage their SEO efforts more efficiently. Currently in English, more languages are planned. Developed with feedback from testers, it features real-time Q&A, deep data insights, learning resources, and user feedback integration. This tool aims to enhance workflows and productivity for webmasters.
Bing is enhancing search technology by transitioning to Large Language Models (LLMs) and Small Language Models (SLMs). LLMs can be costly and slow, while SLMs provide a 100x throughput improvement. Nvidia TensorRT-LLM optimizes SLM performance, reducing latency and operational costs by 57%. This integration results in faster, more accurate search results without sacrificing quality. Bing remains committed to advancing search technology and improving user experience.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
Microsoft has removed the cache link and cache operator support from Bing Search, following Google's similar removal in February 2024. The cache link, previously indicated by a downward arrow next to URLs, is no longer present. Microsoft explained that this change reflects the internet's evolution towards reliability, as many pages are not optimized for cache viewing. Site owners can still access Bing-crawled content through Bing Webmaster Tools.
Microsoft's Bing Webmaster Guidelines now include a rule against "prompt injection," which manipulates language models to execute unintended instructions. This can lead to false content generation. Websites using such techniques risk demotion or delisting from Bing search results. For example, a news site with hidden prompts might trick the model into creating fake news. The guideline aims to prevent such abuses and maintain search result integrity.
