Bing | Swipe Insight

Bing Enhances Search with LLM and SLM Models Optimized by TensorRT-LLM

2 months ago

Bing is enhancing search technology by transitioning to Large Language Models (LLMs) and Small Language Models (SLMs). LLMs can be costly and slow, while SLMs provide a 100x throughput improvement. Nvidia TensorRT-LLM optimizes SLM performance, reducing latency and operational costs by 57%. This integration results in faster, more accurate search results without sacrificing quality. Bing remains committed to advancing search technology and improving user experience.

Bing removes cache link from search results following Google's lead

2 months ago

Bing SEO

Microsoft has removed the cache link and cache operator support from Bing Search, following Google's similar removal in February 2024. The cache link, previously indicated by a downward arrow next to URLs, is no longer present. Microsoft explained that this change reflects the internet's evolution towards reliability, as many pages are not optimized for cache viewing. Site owners can still access Bing-crawled content through Bing Webmaster Tools.

Microsoft Adds Prompt Injection Rule to Bing Webmaster Guidelines

7 months ago

SEO

Microsoft's Bing Webmaster Guidelines now include a rule against "prompt injection," which manipulates language models to execute unintended instructions. This can lead to false content generation. Websites using such techniques risk demotion or delisting from Bing search results. For example, a news site with hidden prompts might trick the model into creating fake news. The guideline aims to prevent such abuses and maintain search result integrity.

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