Bing Now Tests Clearer Separation of Paid & Free Search Results

May 08, 2024 at 2:02:46 PM

Bing Now Tests Clearer Separation of Paid & Free Search Results

Microsoft's search engine, Bing, has been experimenting with a more transparent distinction between its ads and organic free listings. This change was noticed and shared by Frank Sandtmann on Mastodon. The new format displays ads on a white background, while the free organic listings are showcased on a gray background. It's unclear whether this change will be permanently implemented or if Microsoft will revert to the previous format, where the distinction between ads and free results was less noticeable.

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