Search Ads 360 (SA360) News

Browse Search Ads 360 (SA360) updates sorted by latest

Looker Studio Introduces Automated Chart Titling and Enhanced SA360 Integration

Looker Studio Introduces Automated Chart Titling and Enhanced SA360 Integration

Looker Studio has introduced updates including automated chart titling that generates titles based on chart type and fields, with customization options. The New Search Ads 360 connector now offers additional visualization fields. New educational resources are available through Cloud Skills Boost Labs for training on Looker Studio. A Conversational Analytics guide powered by Gemini allows users to analyze data through conversational interactions.

Google Cloud
Google Cloud

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Looker Studio Expands SA360 Connector with New Cart Conversion Fields

Looker Studio Expands SA360 Connector with New Cart Conversion Fields

Google has enhanced the New Search Ads 360 (SA360) connector in Looker Studio with additional cart conversion metrics. New fields include orders, average cart size, average order value, and various cross-sell and lead metrics. This expansion provides detailed insights into e-commerce performance, enabling comprehensive reporting and deeper analysis of cross-selling effectiveness, potentially improving e-commerce advertising strategies.

Google Cloud
Google Cloud

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Microsoft Automated Bidding Now Available in Search Ads 360 Bid Strategies Trending ️‍🔥

Microsoft Automated Bidding Now Available in Search Ads 360 Bid Strategies

Search Ads 360 now supports Microsoft automated bidding, allowing real-time bid optimization. Integrating Floodlight data enhances performance on Microsoft campaigns and includes them in cross-channel bid strategies. Urban Outfitters saw an 83% revenue increase and doubled ROAS using this strategy. To start, share Floodlight data and enable Microsoft automated bidding.

Google
Google

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Looker Studio Sunsets Old Search Ads 360 Connector, Users Must Switch to New Version

Looker Studio Sunsets Old Search Ads 360 Connector, Users Must Switch to New Version

Looker Studio has finalized the deprecation of its Search Ads 360 connector, announced on April 2, 2024. The old connector is no longer available, and users must now use the new Search Ads 360 connector. The deprecation was completed as scheduled. Users who haven't transitioned yet need to switch to the new connector to maintain functionality within Looker Studio.

Google Cloud
Google Cloud

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Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Expert's Perspective on Google Marketing Live 2024 Trending ️‍🔥

Expert's Perspective on Google Marketing Live 2024

7 months ago

Google Marketing Live 2024 announced several updates. Ads are being tested in AI Overviews for U.S. users. A dynamic ad experience with AI-powered recommendations is under testing. Profit optimization is launching for PMax and Standard Shopping campaigns. Asset-level reporting is coming to PMax. Audience lists of 100 users can now be used for lookalike segments in Demand Gen. Google Ads Data Manager is now globally available. Updates on new Shopping ads formats and YouTube Ads were also shared.

Ginny Marvin Annelies Pijffers
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Google AI Enhances Ad Creativity: Exciting New Features Revealed at Google Marketing Live Trending ️‍🔥

Google AI Enhances Ad Creativity: Exciting New Features Revealed at Google Marketing Live

7 months ago

Google AI is transforming ad creativity and performance. It assists in scaling creative production and enhancing ad experiences. New image editing tools and immersive ad experiences, like Virtual Try-On and 3D ads, are being introduced. Google is testing a new ad experience in Search. AI Overviews in Search are being rolled out, and Google Ads Data Manager is now available to simplify the use of first-party data.

Google
Google

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Google Ads Benchmarks 2024: New Trends & Insights for Key Industries

Google Ads Benchmarks 2024: New Trends & Insights for Key Industries

7 months ago

The 2024 Google Ads Benchmarks report, analyzing over 17,000 campaigns, reveals that most industries saw a CTR increase, with an average rise of 5% since 2023. However, cost per click rose for 86% of industries, averaging a 10% overall increase. Conversion rate dropped for 12 out of 23 industries, with a minimal average decrease of 1%. Cost per lead increased for 19 out of 23 industries, with an average rise of about 25%. The report provides campaign optimization insights.

Bing Now Tests Clearer Separation of Paid & Free Search Results

Bing Now Tests Clearer Separation of Paid & Free Search Results

7 months ago

Bing, Microsoft's search engine, is testing a clearer distinction between its paid advertisements and organic, free listings. This move comes after criticism of Bing's previous lack of transparency in differentiating between the two. The new layout places ads on a white background and free listings on a gray one. It remains uncertain whether this change will become permanent or if Bing will revert to its previous design.

Boost Your Ads with First-Party Data Onboarding in SA360 Today

Boost Your Ads with First-Party Data Onboarding in SA360 Today

First-party data onboarding with Search Ads 360 (SA360) allows companies to upload their own data to enhance online advertising campaigns. Benefits include better audience understanding, improved measurement and reporting, automated bidding process, increased bid relevance and accuracy, and controlled advertising costs. This process is a valuable tool for companies looking to maximize their advertising efforts and bid automation.

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