Search Ads 360 (SA360) News & Updates for January 2025

Looker Studio Introduces Automated Chart Titling and Enhanced SA360 Integration

1 months ago

Looker Studio has introduced updates including automated chart titling that generates titles based on chart type and fields, with customization options. The New Search Ads 360 connector now offers additional visualization fields. New educational resources are available through Cloud Skills Boost Labs for training on Looker Studio. A Conversational Analytics guide powered by Gemini allows users to analyze data through conversational interactions.

Looker Studio Expands SA360 Connector with New Cart Conversion Fields

3 months ago

Looker Studio Search Ads 360 (SA360)

Google has enhanced the New Search Ads 360 (SA360) connector in Looker Studio with additional cart conversion metrics. New fields include orders, average cart size, average order value, and various cross-sell and lead metrics. This expansion provides detailed insights into e-commerce performance, enabling comprehensive reporting and deeper analysis of cross-selling effectiveness, potentially improving e-commerce advertising strategies.

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Microsoft Automated Bidding Now Available in Search Ads 360 Bid Strategies

5 months ago

Microsoft Ads Search Ads 360 (SA360)

Search Ads 360 now supports Microsoft automated bidding, allowing real-time bid optimization. Integrating Floodlight data enhances performance on Microsoft campaigns and includes them in cross-channel bid strategies. Urban Outfitters saw an 83% revenue increase and doubled ROAS using this strategy. To start, share Floodlight data and enable Microsoft automated bidding.

Looker Studio Sunsets Old Search Ads 360 Connector, Users Must Switch to New Version

6 months ago

Looker Studio Search Ads 360 (SA360)

Looker Studio has finalized the deprecation of its Search Ads 360 connector, announced on April 2, 2024. The old connector is no longer available, and users must now use the new Search Ads 360 connector. The deprecation was completed as scheduled. Users who haven't transitioned yet need to switch to the new connector to maintain functionality within Looker Studio.

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Expert's Perspective on Google Marketing Live 2024

8 months ago

Google Ads Content Marketing +5 more

Google Marketing Live 2024 announced several updates. Ads are being tested in AI Overviews for U.S. users. A dynamic ad experience with AI-powered recommendations is under testing. Profit optimization is launching for PMax and Standard Shopping campaigns. Asset-level reporting is coming to PMax. Audience lists of 100 users can now be used for lookalike segments in Demand Gen. Google Ads Data Manager is now globally available. Updates on new Shopping ads formats and YouTube Ads were also shared.

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Google AI Enhances Ad Creativity: Exciting New Features Revealed at Google Marketing Live

8 months ago

Google Ads Search Ads 360 (SA360) +1 more

Google AI is transforming ad creativity and performance. It assists in scaling creative production and enhancing ad experiences. New image editing tools and immersive ad experiences, like Virtual Try-On and 3D ads, are being introduced. Google is testing a new ad experience in Search. AI Overviews in Search are being rolled out, and Google Ads Data Manager is now available to simplify the use of first-party data.

Google Ads Benchmarks 2024: New Trends & Insights for Key Industries

8 months ago

Google Ads Paid Search +1 more

The 2024 Google Ads Benchmarks report, analyzing over 17,000 campaigns, reveals that most industries saw a CTR increase, with an average rise of 5% since 2023. However, cost per click rose for 86% of industries, averaging a 10% overall increase. Conversion rate dropped for 12 out of 23 industries, with a minimal average decrease of 1%. Cost per lead increased for 19 out of 23 industries, with an average rise of about 25%. The report provides campaign optimization insights.

Bing Now Tests Clearer Separation of Paid & Free Search Results

8 months ago

Paid Search Search Ads 360 (SA360) +1 more

Bing, Microsoft's search engine, is testing a clearer distinction between its paid advertisements and organic, free listings. This move comes after criticism of Bing's previous lack of transparency in differentiating between the two. The new layout places ads on a white background and free listings on a gray one. It remains uncertain whether this change will become permanent or if Bing will revert to its previous design.

Boost Your Ads with First-Party Data Onboarding in SA360 Today

9 months ago

Search Ads 360 (SA360)

First-party data onboarding with Search Ads 360 (SA360) allows companies to upload their own data to enhance online advertising campaigns. Benefits include better audience understanding, improved measurement and reporting, automated bidding process, increased bid relevance and accuracy, and controlled advertising costs. This process is a valuable tool for companies looking to maximize their advertising efforts and bid automation.

Search Ads 360 (SA360) News

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