Search Ads 360 (SA360) News & Updates for March 2025

Google Marketing Live set for May 21 with new products and insights for marketers

14 days ago

Google Ads Search Ads 360 (SA360) +1 more

Google Marketing Live will be livestreamed on May 21 at 9am PT, featuring new products, practical tips, and insights to enhance marketing. The event includes a Global Ads Innovation Keynote and a virtual Q&A with product experts. Registration is open, and Vidhya Srinivasan's letter discusses the team's focus on reimagining ads for tailored experiences across devices like Search and YouTube, and improving business outcomes through advancements in AI.

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Google enhances Responsive Search Ads with new dynamic asset flexibility features

1 months ago

Google Ads Paid Search +1 more

Google is enhancing Search ads with increased asset flexibility, allowing better combinations of headlines and descriptions. Responsive Search Ads (RSAs) can now show up to two headlines in sitelink spaces to maximize relevance. Advertisers can utilize more of their crafted headlines, driving higher engagement. The system will maintain relevance to keywords while optimizing asset placement, helping advertisers connect with customers effectively.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Enhances Search Ads Quality with New Landing Page Navigation Update

1 months ago

Google Ads Paid Search +1 more

Search ads enhance user experience by improving landing page navigation. Google aims to show relevant ads by analyzing various signals. A new prediction model assesses landing page quality and navigation ease, reducing negative experiences for users. This update highlights the importance of relevant content and easy navigation, benefiting both users and advertisers. Advertisers are encouraged to enhance their site navigation.

Looker Studio Introduces Automated Chart Titling and Enhanced SA360 Integration

3 months ago

Looker Studio Search Ads 360 (SA360)

Looker Studio has introduced updates including automated chart titling that generates titles based on chart type and fields, with customization options. The New Search Ads 360 connector now offers additional visualization fields. New educational resources are available through Cloud Skills Boost Labs for training on Looker Studio. A Conversational Analytics guide powered by Gemini allows users to analyze data through conversational interactions.

Looker Studio Expands SA360 Connector with New Cart Conversion Fields

5 months ago

Looker Studio Search Ads 360 (SA360)

Google has enhanced the New Search Ads 360 (SA360) connector in Looker Studio with additional cart conversion metrics. New fields include orders, average cart size, average order value, and various cross-sell and lead metrics. This expansion provides detailed insights into e-commerce performance, enabling comprehensive reporting and deeper analysis of cross-selling effectiveness, potentially improving e-commerce advertising strategies.

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Microsoft Automated Bidding Now Available in Search Ads 360 Bid Strategies

7 months ago

Microsoft Ads Search Ads 360 (SA360)

Search Ads 360 now supports Microsoft automated bidding, allowing real-time bid optimization. Integrating Floodlight data enhances performance on Microsoft campaigns and includes them in cross-channel bid strategies. Urban Outfitters saw an 83% revenue increase and doubled ROAS using this strategy. To start, share Floodlight data and enable Microsoft automated bidding.

Looker Studio Sunsets Old Search Ads 360 Connector, Users Must Switch to New Version

8 months ago

Looker Studio Search Ads 360 (SA360)

Looker Studio has finalized the deprecation of its Search Ads 360 connector, announced on April 2, 2024. The old connector is no longer available, and users must now use the new Search Ads 360 connector. The deprecation was completed as scheduled. Users who haven't transitioned yet need to switch to the new connector to maintain functionality within Looker Studio.

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Expert's Perspective on Google Marketing Live 2024

10 months ago

Google Ads Content Marketing +5 more

Google Marketing Live 2024 announced several updates. Ads are being tested in AI Overviews for U.S. users. A dynamic ad experience with AI-powered recommendations is under testing. Profit optimization is launching for PMax and Standard Shopping campaigns. Asset-level reporting is coming to PMax. Audience lists of 100 users can now be used for lookalike segments in Demand Gen. Google Ads Data Manager is now globally available. Updates on new Shopping ads formats and YouTube Ads were also shared.

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Google AI Enhances Ad Creativity: Exciting New Features Revealed at Google Marketing Live

10 months ago

Google Ads Search Ads 360 (SA360) +1 more

Google AI is transforming ad creativity and performance. It assists in scaling creative production and enhancing ad experiences. New image editing tools and immersive ad experiences, like Virtual Try-On and 3D ads, are being introduced. Google is testing a new ad experience in Search. AI Overviews in Search are being rolled out, and Google Ads Data Manager is now available to simplify the use of first-party data.

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