Ginny Marvin

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Ginny is an Ads Product Liaison at Google, bridging the gap between marketers and product teams. Formerly Editor-in-Chief at Search Engine Land and Marketing Land, she is a renowned expert in digital advertising and marketing. Ginny frequently speaks at conferences and has been quoted in The New York Times, Business Insider, and Washington Post. She has also appeared on Reply All, NPR's Marketplace Tech, and All Things Considered.

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Google Tag UI Enhances Platform with Integrated Consent Management Features

16 days ago

Tracking Google Tag Manager +1 more

Google has enhanced its platform with integrated Consent Management Platform (CMP) setup capabilities in the Google Tag UI, streamlining consent management across Google services without manual code changes. The integration supports four CMP partners: consentmanager, Cookiebot, iubenda, and Usercentrics. It functions within Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager, providing guidance for a simplified setup process.

Google Now Auto-Selects Profile Photos for Local Services Ads

4 months ago

Google Ads

Google's new feature for Local Services Ads (LSA) auto-selects profile photos to display in ads to boost engagement and improve rankings. Advertisers should upload high-quality, relevant photos to their profiles. Photos will be chosen based on their likelihood to increase engagement. Available to all Local Services advertisers starting today, high-quality photos can improve ad ranking and visibility, potentially increasing leads by 16%.

Google Maps Confirms No Pop-Up Ads During Navigation

5 months ago

Google Ads

Google Maps is not introducing pop-up ads during navigation. The confusion arose when a user thought they saw a new ad format recommending detours. Google clarified that these are "Promoted Pins," which have been around for a while and only appear if the screen is tapped, disappearing quickly. These ads are designed to avoid driver distraction. The user who reported the issue confirmed the pop-up disappeared after a few seconds.

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Billing Options Update: New Bank Payments via Monthly Invoicing or Direct Debit

6 months ago

Google Ads

A small segment of advertisers has been notified about changes to their Ads account billing options, moving to bank payments via monthly invoicing or direct debit. New tools and features have been launched to facilitate this transition and ensure minimal disruption to their accounts.

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Expert's Perspective on Google Marketing Live 2024

7 months ago

Google Ads Content Marketing +5 more

Google Marketing Live 2024 announced several updates. Ads are being tested in AI Overviews for U.S. users. A dynamic ad experience with AI-powered recommendations is under testing. Profit optimization is launching for PMax and Standard Shopping campaigns. Asset-level reporting is coming to PMax. Audience lists of 100 users can now be used for lookalike segments in Demand Gen. Google Ads Data Manager is now globally available. Updates on new Shopping ads formats and YouTube Ads were also shared.

PMax Updates: New Insights, Goals, Control Features, and More

7 months ago

Google Ads

New PMax updates include a Customer Value mode and customer acquisition goals in beta for purchase conversion goals. A customer retention goal to win back lapsed customers is also in beta. Detailed demographics are now available in PMax audience insights. Budget pacing insights will show projected campaign spend and forecasted conversion performance. Account-level IP address exclusions are now supported by PMax. GML event is on May 21.

Generative AI Tools Now Available for Demand Gen Campaigns Globally

8 months ago

Google Ads

New generative AI tools are now available for Demand Gen campaigns to create image assets. These tools, available globally in English, allow advertisers to create new images using prompts or generate similar options from existing high-performing assets. More languages will be supported later this year. Further details, including AI principles and policies, are available on the linked blog.

Google Search Updates Definition of Top Ads, Changes Now Reflected in Help Center

8 months ago

Google Ads

Google has updated the definition of top ads to more accurately represent how ads are displayed in search results. This change, which is already reflected in the relevant Help Center pages, is purely definitional and does not impact the calculation of performance metrics. Ads can now appear either above or below the organic results depending on the query.

SA360 Tests New Retail Media Solution, Expands Network Globally

9 months ago

Paid Search Search Ads 360 (SA360)

SA360 is testing a new retail media solution. Currently in closed beta, it will soon provide self-service campaign management for brands to boost sales on partner sites. The retail media network will also grow globally. Lowe’s, an early beta partner, has initiated its first offsite retail media offering on Google Search & Shopping. More information on the SA360 beta and self-service model capabilities will be released soon.

Ginny Marvin

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