Google is introducing a new feature for Local Services Ads (LSA) that auto-selects profile photos to display in ads, aiming to boost engagement and improve ad rankings. This feature is available to all Local Services advertisers starting today, and it selects photos based on their likelihood to increase engagement. Advertisers are encouraged to upload high-quality, relevant photos to their profiles to maximize the benefits of this update.
Key Points
- Photo Selection: Photos will be chosen based on their potential to increase engagement with the ad.
- Recommendations: Advertisers should upload at least 3 to 5 high-quality, relevant, and original images to their LSA profile.
- Ad Display: Ads may not always include a photo, depending on the user query and other factors.
Benefits
- Better Understanding: Helps potential customers understand your business and services.
- Increased Visibility: Allows businesses to stand out from competitors.
- Ad Ranking Improvements: High-quality photos can contribute to improved ad rankings.
- Improved Engagement: Attracts more customers and encourages clicks on the ad listing.
- Boost Leads: Providers with at least one photo could see an average of 16% more leads.
How It Works
- Uploading Photos: The process is simplified with a new photo editor that allows bulk uploads, multi-selection, and bulk deletion.
- Profile and Budget Page: Photos can be uploaded on this page in the LSA profile.
- Quality Guidelines: Photos will be reviewed for quality before being published in ads.
- Existing Photos: Photos in the Google Business profile need to be added to the LSA profile to benefit from this feature.
Photos will be displayed prominently in ad listings, making it easier for potential customers to see what the business offers. Local Services Ads already display important business information and credibility badges, and the addition of photos aims to further enhance the ads' appeal.
