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Frederick Vallaeys

Frederick Vallaeys

Open source LinkedIn

United States

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About

Frederick Vallaeys is a Silicon Valley entrepreneur, author, and influencer in pay-per-click search marketing. As one of Google’s first 500 employees, he became the first AdWords Evangelist. He is now the Co-Founding CEO of Optmyzr, a leading PPC management software. Fred is a sought-after speaker and author of “Digital Marketing in an AI World” and the upcoming “Unlevel the Playing Field.” He enjoys family time and photography in Silicon Valley.

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Amazon halts Google Ads causing competitor traffic with unmet high shopper expectations

Amazon halts Google Ads causing competitor traffic with unmet high shopper expectations

9 days ago

Google Ads

When Amazon stopped advertising on Google, displaced shoppers clicked competitor ads but expected Amazon-level pricing, shipping, and convenience. This led to more traffic but lower conversion value, dropping 5.5%. Only one category matched Amazon's value and truly benefited. The key lesson is that displaced competitor traffic carries high expectations, affecting profitability for most competitors.

Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Google's Chrome Proposal: Enhanced Privacy, Potential Plugin Accuracy Issues

Google's Chrome Proposal: Enhanced Privacy, Potential Plugin Accuracy Issues

1 years ago

Google Ads Tracking +1 more

Google proposes to allow Chrome to mask IP addresses, enhancing user privacy but potentially impacting the precision of third-party website plugins such as analytics and click fraud prevention. A detailed examination of this proposed feature and an explanatory video on its potential double proxy operation have been created.

Google Ranks Ads Based on CPM, Not CPC: Unveiling the Dynamics of Online Ads

Google Ranks Ads Based on CPM, Not CPC: Unveiling the Dynamics of Online Ads

1 years ago

Google Ads

Google determines ad rankings based on Cost Per Mille (CPM), not Cost Per Click (CPC). The video explains the equivalence of Ad Rank and CPM. Grasping the intricacies of online ads is crucial to stay relevant, especially as AI increasingly manages the specifics.

PPC Survey 2024: Insights from Industry Experts on Trends, Budgets, and AI Adoption

PPC Survey 2024: Insights from Industry Experts on Trends, Budgets, and AI Adoption

1 years ago

Google Ads

The PPC Survey 2024, conducted by Wijnand Meijer, Ed Leake, and Mike Ryan, gathered responses from over a thousand advertisers. The survey provides insights into spending trends, platform trust, and views on AI and automation. The episode discusses the goals, priorities, and challenges of PPC professionals, expectations for 2024 ad budgets, satisfaction with AI adoption, and issues with Google Ads Performance Max.