Google Ranks Ads Based on CPM, Not CPC: Unveiling the Dynamics of Online Ads
5 months ago
Google determines ad rankings based on Cost Per Mille (CPM), not Cost Per Click (CPC). The video exp...
About
Frederick Vallaeys is a Silicon Valley entrepreneur, author, and influencer in pay-per-click search marketing. As one of Google’s first 500 employees, he became the first AdWords Evangelist. He is now the Co-Founding CEO of Optmyzr, a leading PPC management software. Fred is a sought-after speaker and author of “Digital Marketing in an AI World” and the upcoming “Unlevel the Playing Field.” He enjoys family time and photography in Silicon Valley.
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Google's Chrome Proposal: Enhanced Privacy, Potential Plugin Accuracy Issues
5 months ago
Google proposes to allow Chrome to mask IP addresses, enhancing user privacy but potentially impacti...
PPC Survey 2024: Insights from Industry Experts on Trends, Budgets, and AI Adoption
6 months ago
The PPC Survey 2024, conducted by Wijnand Meijer, Ed Leake, and Mike Ryan, gathered responses from o...
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