Frederick Vallaeys is a Silicon Valley entrepreneur, author, and influencer in pay-per-click search marketing. As one of Google’s first 500 employees, he became the first AdWords Evangelist. He is now the Co-Founding CEO of Optmyzr, a leading PPC management software. Fred is a sought-after speaker and author of “Digital Marketing in an AI World” and the upcoming “Unlevel the Playing Field.” He enjoys family time and photography in Silicon Valley.
1 years ago
Google proposes to allow Chrome to mask IP addresses, enhancing user privacy but potentially impacting the precision of third-party website plugins such as analytics and click fraud prevention. A detailed examination of this proposed feature and an explanatory video on its potential double proxy operation have been created.
1 years ago
Google determines ad rankings based on Cost Per Mille (CPM), not Cost Per Click (CPC). The video explains the equivalence of Ad Rank and CPM. Grasping the intricacies of online ads is crucial to stay relevant, especially as AI increasingly manages the specifics.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
1 years ago
The PPC Survey 2024, conducted by Wijnand Meijer, Ed Leake, and Mike Ryan, gathered responses from over a thousand advertisers. The survey provides insights into spending trends, platform trust, and views on AI and automation. The episode discusses the goals, priorities, and challenges of PPC professionals, expectations for 2024 ad budgets, satisfaction with AI adoption, and issues with Google Ads Performance Max.
