Google Ranks Ads Based on CPM, Not CPC: Unveiling the Dynamics of Online Ads

April 24, 2024 at 3:18:02 PM

Google Ranks Ads Based on CPM, Not CPC: Unveiling the Dynamics of Online Ads

Summary

Google determines ad rankings based on Cost Per Mille (CPM), not Cost Per Click (CPC). The video explains the equivalence of Ad Rank and CPM. Grasping the intricacies of online ads is crucial to stay relevant, especially as AI increasingly manages the specifics.

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