Google Tag Manager News & Updates for May 2025

Google Unveils New AI Tools for Measurement and First-Party Data Strategies

10 days ago

Google introduced AI-driven tools to improve advertisers' measurement and first-party data strategies. Incrementality testing now has lower spend thresholds and better methods to identify value. Cross-channel measurement in Google Analytics will provide deeper customer journey insights. Data Manager consolidates data with privacy protections and a new API to boost ROI. These tools help marketers prove ad ROI, manage data, and understand consumer journeys.

First-party Mode with Cloudflare rebranded as Google Tag Gateway

19 days ago

Tracking Google Tag Manager

Cloudflare and Google have introduced first-party domain mapping for Google Tag, part of all Cloudflare plans. This feature allows users to mask Google Tag URLs with a first-party domain, redirecting them to Google in the backend. While it improves performance, more complex setups are needed for additional destinations. Any domain proxied through Cloudflare can serve Google tags, enhancing measurement signals and campaign performance, with early testers seeing an uplift.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Google Tag Manager Adds New Diagnostic Alerts and Dismissal Options for Users

1 months ago

Google Tag Manager

Google has introduced new diagnostic alerts in the Tag Diagnostics tool to help users address implementation issues. The alerts include notifications for restricted tag data, missing gtag config commands, and missing Google tags. Users can enable first-party mode, adjust configurations, or add missing tags to resolve these issues. Additionally, some alerts can be dismissed, but critical issues will remain visible. These features improve tag implementation and data collection.

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Google Tag Manager Containers to Automatically Load Google Tag Starting April 2025

2 months ago

Google Ads Google Tag Manager

Google is updating Google Tag Manager (GTM) containers to enhance tracking with Google Ads starting April 10, 2025. Containers will load a Google tag before sending events, improving tracking reliability and increasing measurement data volume. Benefits include easier access to features like enhanced conversions and smoother data collection for users who accept Google's data terms. Google recommends adding the Google tag to preview impacts.

Google Tag Now Uses Service Workers to Enhance GTM Server-Side Data Transmission

2 months ago

Google Tag Manager

Google has updated Google Tag to use service workers for server-side Google Tag Manager data transmission, enhancing measurement performance and reliability. This change improves upon the navigator.sendBeacon() method by enabling offline data storage, deferred transmission, and better reliability during poor network conditions. Website owners may need to adjust their Content Security Policy to accommodate this functionality.

Hackers Exploit Google Tag Manager to Steal Credit Card Information

3 months ago

Google Tag Manager

Hackers are exploiting a vulnerability in Magento eCommerce sites to inject malware via Google Tag Manager, which steals credit card information during checkout. The malware includes a hidden PHP backdoor to maintain access and capture user data. Sucuri researchers found the malicious script disguised as normal. They identified at least six infected sites and recommend removing suspicious GTM tags, scanning for malware, and ensuring software is updated.

Google Migrates Server-Side Tag Manager from Container Registry to Artifact Registry

3 months ago

Google Tag Manager

Google is moving its Server-side Google Tag Manager from Container Registry to Artifact Registry on Google Cloud Platform. The migration is seamless, with no URL changes, so existing deployments remain functional. Server-side tagging applications need no user action, while Cloud Run Functions will automatically migrate if the Artifact Registry API is enabled. Users of other services that rely on Container Registry should refer to Google's migration guide.

Google Tag Manager Introduces Automated Cloudflare Setup for First-Party Mode

5 months ago

Google Tag Manager

Google Tag Manager now supports first-party mode with Cloudflare. This mode allows deploying a Google tag using your own infrastructure on your website's domain, acting as a bridge to Google's services. The setup can use your existing CDN, load balancer, or web server. Unlike standard setups where the tag is requested from Google, in first-party mode, the tag is loaded from your domain, and measurement requests are forwarded to Google.

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Google Tag UI Enhances Platform with Integrated Consent Management Features

5 months ago

Tracking Google Tag Manager +1 more

Google has enhanced its platform with integrated Consent Management Platform (CMP) setup capabilities in the Google Tag UI, streamlining consent management across Google services without manual code changes. The integration supports four CMP partners: consentmanager, Cookiebot, iubenda, and Usercentrics. It functions within Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager, providing guidance for a simplified setup process.

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