Browse Google Tag Manager updates sorted by latest
15 days ago
Google Tag Manager has enhanced its Conversion Linker functionality with additional data storage capabilities, improving tracking reliability across browser environments. The Conversion Linker now stores ad click data in Browser Local Storage, maintains first-party cookie storage, provides dual storage functionality, enhances data persistence, and improves tracking reliability.
Trending ️🔥1 months ago
Google has expanded Tag Manager with server-side tagging support for Android and iOS apps, enhancing data management for mobile app analytics and marketing. Key features include cross-platform support, integration with GA4 data flows, data staging, redaction, augmentation, and flexible distribution. Implementation requires Firebase SDK, a GTM account, and a configured server. Benefits include expanded ecosystem, multi-platform distribution, and more control.
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1 months ago
Google has improved its Tag Diagnostics tool with two new alerts to enhance data tracking. The Tag Inactivity Alert notifies users when a Google tag hasn't sent data in 48 hours, while the Tag Positioning Warning alerts users if tags are placed too low on a webpage, affecting load times and data efficiency. A new 'No recent data' status has also been added. These updates aim to reduce signal loss and improve website measurement performance.
1 months ago
On October 9, 2024, Google updated Google Tag Manager to allow First-party mode deployment via Cloudflare, enhancing measurement and data control. Key features include hosting tags on the website's domain, simplifying setup for Cloudflare users, and improved measurement. Benefits include better data control, potential performance gains, and enhanced privacy compliance. This update aids marketers and developers in privacy-conscious tracking.
2 months ago
Google updated server-side Google Tag Manager (SGTM) to automatically fetch Google Analytics 4 (GA4) configurations, impacting data stream consolidation and event tracking. SGTM now retrieves GA4 configurations automatically, applies them to outgoing requests for multiple GA4 streams, and adds a key event flag. Manual key event annotation for new streams is no longer needed. Concerns include transparency, potential network egress, and limited documentation.
Trending ️🔥2 months ago
Google has expanded its Tag Diagnostics tool and introduced an integrated Consent Management Platform (CMP) setup to help advertisers enhance their first-party data strategies. Tag Diagnostics now offers in-UI health checks, account health views, alerts, and guidance for fixing issues. The CMP setup simplifies consent banner deployment and integrates with CMP partners, aiding businesses in respecting consumer privacy choices in the European Economic Area.
3 months ago
Google updated its tag request parameters, adding a 'gcd' parameter with a '9l' flag. This flag activates when a user's geolocation is in Colorado and they enable the Global Privacy Control setting in their browser. The default value is '1l' and indicates the user forbids data sharing or selling. This suggests Google may honor browser-level privacy settings, affecting data handling for Colorado users. The full implications remain unclear.
3 months ago
Google Marketing Solutions has released sGTM Pantheon, an open-source tool enhancing server-side Google Tag Manager. It helps businesses gather, transform, and share first-party data for improved reporting, bidding, audience management, and data pipelines. Solutions include accessing real-time cloud data, advanced bidding, data from external APIs, and website personalization. Tools are categorized into gathering or sending data.
3 months ago
Google Tag Manager (GTM) has updated its custom template APIs with a new mockObject feature, enabling developers to write unit tests for complex APIs like Firestore and LocalStorage. The mockObject API overrides Sandboxed APIs that return objects, operates only in test mode, and automatically resets before each test run. Using the syntax mockObject(apiName, objectMock), it enhances testing accuracy, debugging, and reliability for custom templates.
