Browse Google Tag Manager updates sorted by latest
1 days ago
Google Tag Manager now allows adding event parameters directly in the Google Ads Conversion Tracking tag template, enabling more flexible data sending. Event parameters map into Custom Variables in Google Ads, allowing details like color or product category to be used in reports. Enhanced Conversions remain managed separately via the Google Ads User-provided Data Event tag template.
7 days ago
Google Tag Manager now allows adding custom event parameters to Google Ads and Floodlight tags. This new feature, rolling out to most containers, introduces an "Event Parameter" field group for sending custom parameters and configuring tracker settings, reducing differences between manual gtag() tagging and GTM templates.
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14 days ago
The server-side Google Tag Manager (GTM) application has a new release (v3.2.0) with updates to dependencies like BigQuery Client and the re2 library. Updating is simple: redeploy your current setup without changes. For Cloud Run users, go to the Cloud Run dashboard, open your SGTM services, click Edit & deploy new revision, then Deploy. Repeat for all SGTM services.
1 months ago
Server-side GTM no longer loads gtag.js with GA4 Client; all Google JS libraries load via Web Container Client. To load gtag.js, create or modify a Web Container Client and allowlist Measurement IDs. The "Automatically serve all dependent Google scripts" option auto-handles tags without separate ID listing. Using the Web Container Client for gtag.js loading is optional.
Trending ️🔥1 months ago
The readAnalyticsStorage sandbox API lets developers safely read Google Analytics client and session IDs in custom templates, replacing unreliable reverse-engineering methods. This prevents issues from cookie format changes. It is part of Google Tag Manager's custom template APIs, which use sandboxed JavaScript with require() statements. Another API, addConsentListener, registers functions to track consent state changes.
1 months ago
Web Analytics Community offers step-by-step courses on GA4, GTM, attribution, and more, plus templates, audit checklists, dashboards, bi-weekly live Q&A, and a supportive forum. It's designed for marketers, freelancers, founders, and analysts to improve tracking, reporting, and data skills without technical overwhelm. Founding members get early access, perks, and influence on future content.
2 months ago
Google Tag Manager now lets users choose which domains to monitor with the Container Diagnostics tool and ignore others. Domains inactive for over 60 days are automatically deleted. This update offers more control to reduce noise and false positives from the tool.
4 months ago
Google introduced AI-driven tools to improve advertisers' measurement and first-party data strategies. Incrementality testing now has lower spend thresholds and better methods to identify value. Cross-channel measurement in Google Analytics will provide deeper customer journey insights. Data Manager consolidates data with privacy protections and a new API to boost ROI. These tools help marketers prove ad ROI, manage data, and understand consumer journeys.
4 months ago
Cloudflare and Google have introduced first-party domain mapping for Google Tag, part of all Cloudflare plans. This feature allows users to mask Google Tag URLs with a first-party domain, redirecting them to Google in the backend. While it improves performance, more complex setups are needed for additional destinations. Any domain proxied through Cloudflare can serve Google tags, enhancing measurement signals and campaign performance, with early testers seeing an uplift.
