Google Tag Manager News & Updates for December 2024

Google Tag Manager Introduces Automated Cloudflare Setup for First-Party Mode

13 days ago

Google Tag Manager now supports first-party mode with Cloudflare. This mode allows deploying a Google tag using your own infrastructure on your website's domain, acting as a bridge to Google's services. The setup can use your existing CDN, load balancer, or web server. Unlike standard setups where the tag is requested from Google, in first-party mode, the tag is loaded from your domain, and measurement requests are forwarded to Google.

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Google Tag UI Enhances Platform with Integrated Consent Management Features

20 days ago

Tracking Google Tag Manager +1 more

Google has enhanced its platform with integrated Consent Management Platform (CMP) setup capabilities in the Google Tag UI, streamlining consent management across Google services without manual code changes. The integration supports four CMP partners: consentmanager, Cookiebot, iubenda, and Usercentrics. It functions within Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager, providing guidance for a simplified setup process.

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Google Tag Manager Updates Conversion Linker with Local Storage Support

1 months ago

Google Tag Manager

Google Tag Manager has enhanced its Conversion Linker functionality with additional data storage capabilities, improving tracking reliability across browser environments. The Conversion Linker now stores ad click data in Browser Local Storage, maintains first-party cookie storage, provides dual storage functionality, enhances data persistence, and improves tracking reliability.

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Google Tag Manager Launches Server-Side Tagging Support for Mobile Apps

2 months ago

Tracking Google Tag Manager

Google has expanded Tag Manager with server-side tagging support for Android and iOS apps, enhancing data management for mobile app analytics and marketing. Key features include cross-platform support, integration with GA4 data flows, data staging, redaction, augmentation, and flexible distribution. Implementation requires Firebase SDK, a GTM account, and a configured server. Benefits include expanded ecosystem, multi-platform distribution, and more control.

Google Adds 2 New Alerts to Tag Diagnostics Tool

2 months ago

Google Tag Manager

Google has improved its Tag Diagnostics tool with two new alerts to enhance data tracking. The Tag Inactivity Alert notifies users when a Google tag hasn't sent data in 48 hours, while the Tag Positioning Warning alerts users if tags are placed too low on a webpage, affecting load times and data efficiency. A new 'No recent data' status has also been added. These updates aim to reduce signal loss and improve website measurement performance.

Google Tag Manager Introduces First-Party Mode Deployment via Cloudflare

2 months ago

Google Tag Manager

On October 9, 2024, Google updated Google Tag Manager to allow First-party mode deployment via Cloudflare, enhancing measurement and data control. Key features include hosting tags on the website's domain, simplifying setup for Cloudflare users, and improved measurement. Benefits include better data control, potential performance gains, and enhanced privacy compliance. This update aids marketers and developers in privacy-conscious tracking.

Google Tag Manager Server-Side Introduces Automatic GA4 Configuration Fetching

3 months ago

Google Analytics Google Tag Manager

Google updated server-side Google Tag Manager (SGTM) to automatically fetch Google Analytics 4 (GA4) configurations, impacting data stream consolidation and event tracking. SGTM now retrieves GA4 configurations automatically, applies them to outgoing requests for multiple GA4 streams, and adds a key event flag. Manual key event annotation for new streams is no longer needed. Concerns include transparency, potential network egress, and limited documentation.

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Google Expands Tag Diagnostics and Introduces Integrated Consent Management Setup

3 months ago

Google Ads Google Analytics +2 more

Google has expanded its Tag Diagnostics tool and introduced an integrated Consent Management Platform (CMP) setup to help advertisers enhance their first-party data strategies. Tag Diagnostics now offers in-UI health checks, account health views, alerts, and guidance for fixing issues. The CMP setup simplifies consent banner deployment and integrates with CMP partners, aiding businesses in respecting consumer privacy choices in the European Economic Area.

Google Tag Updates Consent Mode Parameter for Colorado Privacy Settings

4 months ago

Google Tag Manager Consent Mode

Google updated its tag request parameters, adding a 'gcd' parameter with a '9l' flag. This flag activates when a user's geolocation is in Colorado and they enable the Global Privacy Control setting in their browser. The default value is '1l' and indicates the user forbids data sharing or selling. This suggests Google may honor browser-level privacy settings, affecting data handling for Colorado users. The full implications remain unclear.

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