Browse Google Tag Manager updates sorted by latest
10 days ago
Google Tag Manager now automatically sends more Google Ads website events, reducing manual setup and improving data consistency. This allows advertisers to measure and gain insights more effectively with less effort. As more events are collected and sent, advertisers might see increased network requests to Google domains in the background.
1 months ago
Google Tag Gateway is launching a Google Cloud Platform integration in beta, allowing one-click deployment using an External Application Load Balancer and backend service routing. This setup hosts Google's tagging tech on a first-party domain, improving resistance to tracking prevention and ad blockers. Previously, Cloudflare was the only automated option. More details and documentation are expected as the feature rolls out.
Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.
2 months ago
"Manage data transmission" in Google Tag controls data flow by blocking ads, analytics, or diagnostic requests if consent isn't given, even with Advanced Consent Mode. It allows limited data for ads without consent and automatically refires tags when consent is granted, queuing events until then. This applies only to Google's tags now, with possible future enhancements.
2 months ago
Google Tag Manager now includes three new Built-in Variables: Analytics Client ID, Analytics Session ID, and Analytics Session Number. These variables retrieve values from Google Analytics cookies safely and faster than the gtag() GET API. Additionally, a new variable type called Analytics Storage allows customization of Measurement ID and cookie prefix for creating personalized versions of these variables.
5 months ago
Google Tag Manager now allows adding event parameters directly in the Google Ads Conversion Tracking tag template, enabling more flexible data sending. Event parameters map into Custom Variables in Google Ads, allowing details like color or product category to be used in reports. Enhanced Conversions remain managed separately via the Google Ads User-provided Data Event tag template.
5 months ago
Google Tag Manager now allows adding custom event parameters to Google Ads and Floodlight tags. This new feature, rolling out to most containers, introduces an "Event Parameter" field group for sending custom parameters and configuring tracker settings, reducing differences between manual gtag() tagging and GTM templates.
5 months ago
The server-side Google Tag Manager (GTM) application has a new release (v3.2.0) with updates to dependencies like BigQuery Client and the re2 library. Updating is simple: redeploy your current setup without changes. For Cloud Run users, go to the Cloud Run dashboard, open your SGTM services, click Edit & deploy new revision, then Deploy. Repeat for all SGTM services.
6 months ago
Server-side GTM no longer loads gtag.js with GA4 Client; all Google JS libraries load via Web Container Client. To load gtag.js, create or modify a Web Container Client and allowlist Measurement IDs. The "Automatically serve all dependent Google scripts" option auto-handles tags without separate ID listing. Using the Web Container Client for gtag.js loading is optional.
Trending ️🔥6 months ago
The readAnalyticsStorage sandbox API lets developers safely read Google Analytics client and session IDs in custom templates, replacing unreliable reverse-engineering methods. This prevents issues from cookie format changes. It is part of Google Tag Manager's custom template APIs, which use sandboxed JavaScript with require() statements. Another API, addConsentListener, registers functions to track consent state changes.
