Google Tag Manager Launches Server-Side Tagging Support for Mobile Apps

October 22, 2024 at 4:33:05 AM - Trending 🔥

TL;DR Google has expanded Tag Manager with server-side tagging support for Android and iOS apps, enhancing data management for mobile app analytics and marketing. Key features include cross-platform support, integration with GA4 data flows, data staging, redaction, augmentation, and flexible distribution. Implementation requires Firebase SDK, a GTM account, and a configured server. Benefits include expanded ecosystem, multi-platform distribution, and more control.

Google Tag Manager Launches Server-Side Tagging Support for Mobile Apps

Google has unveiled a significant expansion to its Tag Manager capabilities, introducing server-side tagging support for both Android and iOS mobile applications. This long-awaited feature brings enhanced data management capabilities to mobile app analytics and marketing.

Key Features of the Update:

  1. Cross-Platform Support:

    • Full compatibility with both Android and iOS applications
    • Integration with existing GA4 data flows
    • New dedicated client for managing app data flows
  2. Integration Requirements:

    • Google Analytics for Firebase SDK implementation
    • Active Google Tag Manager account with server container
    • Configured tagging server
  3. Enhanced Data Management:

    • Ability to stage data before transmission
    • Data redaction capabilities
    • Advanced data augmentation options
    • Flexible distribution to various marketing platforms

Implementation Process:

The setup involves three main steps:

  1. Mobile app preparation for server-side tagging
  2. Server container configuration for mobile traffic
  3. GA4 property server-side tagging activation

GTM Server-side tagging for mobile apps

Benefits and Capabilities:

  • Expanded Ecosystem: Opens new possibilities in the traditionally limited mobile app analytics environment
  • Multi-Platform Distribution: Enables data sharing with platforms like Facebook, TikTok, and others
  • Enhanced Control: Provides greater flexibility in data handling and distribution
  • Seamless Integration: Works with existing GTM server-side containers

Technical Prerequisites:

  • Google Analytics for Firebase SDK integration
  • Connection to Google Analytics 4 property
  • Active Google Tag Manager account
  • Configured server container
  • Operational tagging server

For detailed implementation steps of server-side tagging for mobile apps in Google Tag Manager, including SDK setup, container configuration and GA4 property enablement, visit Google's official developer documentation.

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Brais Calvo
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