Google Ads launches Google tag gateway for advertisers to boost conversion measurement

May 05, 2025 at 5:02:15 AM

TL;DR Google is rolling out the Google tag gateway for advertisers to enhance first-party data strategies and App campaign performance. This feature allows running Google tags through personal infrastructure, improving measurement accuracy and insights into customer journeys. It enhances conversion data accuracy and provides added privacy through confidential computing. Implementation is easy, requiring no changes to existing tag code.

Google Ads launches Google tag gateway for advertisers to boost conversion measurement

Google Ads is introducing the Google tag gateway for advertisers to enhance conversion measurement and improve ad performance while prioritizing privacy. This feature will roll out next week and allows advertisers to run Google tags through their own website infrastructure, such as a content delivery network (CDN) or web server. By serving tags from their own domain, advertisers can achieve better accuracy and resilience in measurement signals, with those who have configured the gateway seeing an 11% uplift in signals.

The gateway aims to improve conversion measurement accuracy by routing data through the advertiser's server, enhancing bidding and campaign optimization. It also provides deeper insights into campaign performance, helping identify effective strategies for ROI. Additionally, it incorporates confidential computing by default, enhancing data security and transparency regarding data collection and processing.

Implementation is straightforward, requiring no changes to existing tag code, and features a one-click integration with Cloudflare, with plans for additional CDN partnerships. The changes are designed to protect first-party data while improving measurement capabilities, aligning with the latest technological advancements in privacy.

Further details and innovations will be showcased at Google Marketing Live on May 21, 2025.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Automate Meta Ads Creative Generation and Uploading

Automate Meta Ads Creative Generation and Uploading

Featured
Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google Performance Max Now Offers Device Control at Campaign Level

Google Performance Max Now Offers Device Control at Campaign Level

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
Google Unveils Generative AI for 3D Product Visualizations in Online Shopping

Google Unveils Generative AI for 3D Product Visualizations in Online Shopping

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
First-party Mode with Cloudflare rebranded as Google Tag Gateway

First-party Mode with Cloudflare rebranded as Google Tag Gateway

Simo Ahava
Simo Ahava

Top Creator

Top Analytics Creator

Simo Ahava is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator
PMAX Introduces AI Asset Optimization for Image Enhancements and Landing Page Images

PMAX Introduces AI Asset Optimization for Image Enhancements and Landing Page Images

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
Google Ads introduces new chart types for enhanced reporting visualization

Google Ads introduces new chart types for enhanced reporting visualization

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
Google Launches AI Max for Search Campaigns Trending ️‍🔥

Google Launches AI Max for Search Campaigns

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Announces API Roadmap for AI Max Search Campaigns

Google Announces API Roadmap for AI Max Search Campaigns

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Branch logo

Branch

Seamless mobile linking and attribution solutions

Smartly.io logo

Smartly.io

Automate and optimize your ad campaigns effortlessly

Ad Management
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Sembot logo

Sembot

Maximize ROI with AI-driven marketing automation

Ad Management
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
Singular logo

Singular

Unified marketing data and next-gen attribution

Reporting

Get Featured Here

Showcase your tool in this list.

Contact Us