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Google Tag Manager Updates Conversion Linker with Local Storage Support

November 08, 2024 at 2:33:22 AM

Google Tag Manager Updates Conversion Linker with Local Storage Support

Google Tag Manager has enhanced its Conversion Linker functionality with additional data storage capabilities, improving tracking reliability across browser environments.

Key Update

The Conversion Linker now:

  • Stores ad click data in Browser Local Storage
  • Maintains first-party cookie storage
  • Provides dual storage functionality
  • Enhances data persistence
  • Improves tracking reliability

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