Alina Elvira P.

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New in GTM Event Parameters Added for Google Ads Conversion Tracking

4 months ago

Google Tag Manager now allows adding event parameters directly in the Google Ads Conversion Tracking tag template, enabling more flexible data sending. Event parameters map into Custom Variables in Google Ads, allowing details like color or product category to be used in reports. Enhanced Conversions remain managed separately via the Google Ads User-provided Data Event tag template.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.