Google has enhanced its platform with integrated CMP (Consent Management Platform) setup capabilities within the Google Tag UI. This development streamlines consent management across multiple Google services without requiring manual code modifications.
Supported CMP Partners
The integration is now fully operational with four major consent management platforms:
- consentmanager
- Cookiebot by Usercentrics
- iubenda
- Usercentrics
Implementation Across Google Services
The integrated consent management system functions seamlessly within multiple Google platforms:
- Google Ads
- Google Analytics
- Campaign Manager 360
- Google Tag Manager
Users of Content Management Systems (CMS), website builders, or Consent Management Platforms receive comprehensive step-by-step guidance for implementing consent mode. This streamlined process eliminates the need for technical code editing, making consent management more accessible and efficient.
The integration provides a centralized location within the Google Tag UI for connecting CMPs and configuring consent settings, significantly simplifying the consent management workflow for digital marketers and website administrators.
You can try out the new workflow here.
