Consent Mode News

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Microsoft Clarity Introduces Cookie Consent Requirements for European Markets

Microsoft Clarity Introduces Cookie Consent Requirements for European Markets

Microsoft has introduced cookie consent requirements for Clarity users in the European Economic Area, United Kingdom, and Switzerland, effective by early 2025. Operators must implement the Clarity Consent API to manage user consent for session tracking, crucial for funnel tracking and session recordings. Without explicit consent, Clarity cannot place cookies, requiring changes to existing setups to comply with data protection regulations.

Microsoft Clarity
Microsoft Clarity

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Official Source

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Google Tag UI Enhances Platform with Integrated Consent Management Features Trending ️‍🔥

Google Tag UI Enhances Platform with Integrated Consent Management Features

16 days ago

Google has enhanced its platform with integrated Consent Management Platform (CMP) setup capabilities in the Google Tag UI, streamlining consent management across Google services without manual code changes. The integration supports four CMP partners: consentmanager, Cookiebot, iubenda, and Usercentrics. It functions within Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager, providing guidance for a simplified setup process.

Ginny Marvin
Ginny Marvin

Official Source

Official Source

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Official Source
Google Expands Tag Diagnostics and Introduces Integrated Consent Management Setup Trending ️‍🔥

Google Expands Tag Diagnostics and Introduces Integrated Consent Management Setup

3 months ago

Google has expanded its Tag Diagnostics tool and introduced an integrated Consent Management Platform (CMP) setup to help advertisers enhance their first-party data strategies. Tag Diagnostics now offers in-UI health checks, account health views, alerts, and guidance for fixing issues. The CMP setup simplifies consent banner deployment and integrates with CMP partners, aiding businesses in respecting consumer privacy choices in the European Economic Area.

Google
Google

Official Source

Official Source

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Official Source
Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Google Tag Rolls Out 'Consent Mode Override' Feature

Google Tag Rolls Out 'Consent Mode Override' Feature

3 months ago

Google has introduced a 'Set consent mode override' setting in Google tag, allowing users to override default consent configurations. This feature lets users set default consent status to 'denied' for specific regions, useful for integrating with consent mode platforms or handling code sequencing issues. Google advises caution, recommending default settings to respect user decisions and comply with data privacy regulations.

Brais Calvo
Brais Calvo

Top Creator

Top Analytics Creator

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Top Analytics Creator
Google to Disable Conversion Tracking for Non-Compliant EEA Advertisers Trending ️‍🔥

Google to Disable Conversion Tracking for Non-Compliant EEA Advertisers

3 months ago

Google will enforce its EU user consent policy for advertisers using conversion tracking in the European Economic Area (EEA). Starting April 2024, Google will audit compliance, and non-compliant advertisers risk having their conversion tracking disabled. This could lead to reduced ad effectiveness, limited campaign optimization, and difficulties in understanding performance. Advertisers should implement Google's Consent Mode promptly to avoid these impacts.

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

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Top Google Ads Creator
Google Tag Updates Consent Mode Parameter for Colorado Privacy Settings

Google Tag Updates Consent Mode Parameter for Colorado Privacy Settings

Google updated its tag request parameters, adding a 'gcd' parameter with a '9l' flag. This flag activates when a user's geolocation is in Colorado and they enable the Global Privacy Control setting in their browser. The default value is '1l' and indicates the user forbids data sharing or selling. This suggests Google may honor browser-level privacy settings, affecting data handling for Colorado users. The full implications remain unclear.

Simo Ahava
Simo Ahava

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Top Analytics Creator

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Top Analytics Creator
Optimizing GA4 Event Tracking: Consent-Ready sGTM for Vendor iFrames

Optimizing GA4 Event Tracking: Consent-Ready sGTM for Vendor iFrames

The article explores the issues of GA4 event tracking with iFrames and suggests a consent-ready sGTM solution for improved data control and accuracy. Common problems with GA4 iFrame integrations include broken reporting identity, sessions, and lack of consent management. The proposed solution, needing the ability to inject a GTM container or a vendor to implement JavaScript snippets, ensures accurate data throughout the user journey.

Swiss Users' Consent Required for Cookies and Data Use in Ads from July 31, 2024

Swiss Users' Consent Required for Cookies and Data Use in Ads from July 31, 2024

7 months ago

Starting July 31, 2024, advertisers must obtain consent from Swiss users for using cookies or local storage, as legally required. The same goes for the collection, sharing, and use of personal data for ad personalization.

SGTM Automatically Dispatches GA4 Events After Consent Granted

SGTM Automatically Dispatches GA4 Events After Consent Granted

Server-side Google Tag Manager (SGTM) now automatically redispatches GA4 events after Consent Mode consent is granted. However, these events can't be used for GA4 data collection. This automatic dispatch is primarily for Google's advertising tags. When consent is initially denied, then granted for ad_storage, these events are resent to the SGTM endpoint. This only applies when data is collected with Google Tag to a SGTM endpoint, and consent is granted for ad_storage.

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