Consent Mode News & Updates for February 2025

Google AdSense Enhances Consent Management with Country-Specific Controls

22 days ago

Google has introduced new customization options for European regulations messages in its Privacy settings, allowing publishers to manage consent on a country-by-country basis. Publishers can selectively display or hide the "do not consent" button based on country requirements, leading to potentially higher consent rates. This update provides flexibility for publishers to configure consent messages and optimize rates while ensuring compliance with local privacy laws.

Microsoft Clarity Introduces Cookie Consent Requirements for European Markets

2 months ago

Microsoft Clarity Consent Mode

Microsoft has introduced cookie consent requirements for Clarity users in the European Economic Area, United Kingdom, and Switzerland, effective by early 2025. Operators must implement the Clarity Consent API to manage user consent for session tracking, crucial for funnel tracking and session recordings. Without explicit consent, Clarity cannot place cookies, requiring changes to existing setups to comply with data protection regulations.

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Google Tag UI Enhances Platform with Integrated Consent Management Features

2 months ago

Tracking Google Tag Manager +1 more

Google has enhanced its platform with integrated Consent Management Platform (CMP) setup capabilities in the Google Tag UI, streamlining consent management across Google services without manual code changes. The integration supports four CMP partners: consentmanager, Cookiebot, iubenda, and Usercentrics. It functions within Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager, providing guidance for a simplified setup process.

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Google Expands Tag Diagnostics and Introduces Integrated Consent Management Setup

5 months ago

Google Ads Google Analytics +2 more

Google has expanded its Tag Diagnostics tool and introduced an integrated Consent Management Platform (CMP) setup to help advertisers enhance their first-party data strategies. Tag Diagnostics now offers in-UI health checks, account health views, alerts, and guidance for fixing issues. The CMP setup simplifies consent banner deployment and integrates with CMP partners, aiding businesses in respecting consumer privacy choices in the European Economic Area.

Google Tag Rolls Out 'Consent Mode Override' Feature

5 months ago

Tracking Consent Mode

Google has introduced a 'Set consent mode override' setting in Google tag, allowing users to override default consent configurations. This feature lets users set default consent status to 'denied' for specific regions, useful for integrating with consent mode platforms or handling code sequencing issues. Google advises caution, recommending default settings to respect user decisions and comply with data privacy regulations.

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Google to Disable Conversion Tracking for Non-Compliant EEA Advertisers

6 months ago

Google Ads Consent Mode

Google will enforce its EU user consent policy for advertisers using conversion tracking in the European Economic Area (EEA). Starting April 2024, Google will audit compliance, and non-compliant advertisers risk having their conversion tracking disabled. This could lead to reduced ad effectiveness, limited campaign optimization, and difficulties in understanding performance. Advertisers should implement Google's Consent Mode promptly to avoid these impacts.

Google Tag Updates Consent Mode Parameter for Colorado Privacy Settings

6 months ago

Google Tag Manager Consent Mode

Google updated its tag request parameters, adding a 'gcd' parameter with a '9l' flag. This flag activates when a user's geolocation is in Colorado and they enable the Global Privacy Control setting in their browser. The default value is '1l' and indicates the user forbids data sharing or selling. This suggests Google may honor browser-level privacy settings, affecting data handling for Colorado users. The full implications remain unclear.

Optimizing GA4 Event Tracking: Consent-Ready sGTM for Vendor iFrames

9 months ago

Google Analytics Google Tag Manager +1 more

The article explores the issues of GA4 event tracking with iFrames and suggests a consent-ready sGTM solution for improved data control and accuracy. Common problems with GA4 iFrame integrations include broken reporting identity, sessions, and lack of consent management. The proposed solution, needing the ability to inject a GTM container or a vendor to implement JavaScript snippets, ensures accurate data throughout the user journey.

Swiss Users' Consent Required for Cookies and Data Use in Ads from July 31, 2024

9 months ago

Google Ads Consent Mode

Starting July 31, 2024, advertisers must obtain consent from Swiss users for using cookies or local storage, as legally required. The same goes for the collection, sharing, and use of personal data for ad personalization.

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