Google Tag Rolls Out 'Consent Mode Override' Feature

August 28, 2024 at 5:22:56 PM

Google Tag Rolls Out 'Consent Mode Override' Feature

Google has rolled out a new feature for Google tag that provides more control over consent settings. The 'Set consent mode override' setting, now available in Google tag settings, allows users to override default consent configurations.

Key Points:

  1. New Setting: The 'Set consent mode override' option is now available in Google tag settings.

  2. Functionality: This setting allows users to override the default consent settings in their website or app code.

  3. Default to Denied: Users can set the default consent status to 'denied' for specific regions of their choice.

  4. Use Cases: This feature is particularly useful when:

    • Setting up consent mode with a consent mode platform
    • Experiencing difficulties in sequencing the default command in the code
  5. Caution Advised: Google emphasizes that in most cases, it's best to use the default option, which respects the user's decision and does not overwrite their consent.

This update provides more flexibility in managing consent settings, especially for regions with strict data privacy regulations. However, Google recommends using this override feature judiciously, prioritizing user choices whenever possible.

For more detailed information about this new setting, users are encouraged to refer to Google's official documentation.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

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Brais Calvo
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