Shopify is updating its checkout process, requiring merchants using Google Ads or Analytics to migrate their tagging to the Google & YouTube app to avoid losing conversion tracking on Thank You and Order Status pages. Key deadlines for migration are August 28, 2025, for Shopify Plus merchants and August 26, 2026, for non-Plus merchants. Failure to migrate by these dates will result in a complete loss of conversion data.
Migration Process
Merchants currently using legacy configurations like checkout.liquid or custom pixels must transition to the Google & YouTube app. This app simplifies the setup for Google Ads, Analytics, and Merchant Center, ensuring compatibility with Shopify's evolving checkout experience. Migrating early allows Google AI to optimize ad campaigns effectively.
Benefits of Migration
- Seamless Setup: The app facilitates easy updates for measurement across Google services.
- Accurate Measurement: Ensures compatibility with Shopify's checkout, crucial for campaign optimization.
- Enhanced Ads Capabilities: Features like Customer Match and enhanced conversions are easier to set up, maximizing ROI.
Important Considerations
- Google Tag Manager: Cannot be set up through the Google & YouTube app; tags should be configured directly within the app.
- Custom Pixels: Not supported; using them may lead to data collection issues.
- Account Access: The Google account linked to the app must have administrative rights to connect properly.
- Analytics Integration: Legacy Google Analytics tags must be migrated to avoid disruptions, as Shopify will convert them to custom pixels if not updated by February 2, 2025.
Additional Notes
- Linking Accounts: Only one account per product type can be connected through the app.
- Third-party Tag Management: It's recommended to use the Google & YouTube app for the best data quality.
- Multiple Domains: Ensure the domain claimed by the app matches your product URLs to avoid approval issues.
Merchants are encouraged to migrate their Google tags to the Google & YouTube app to maintain measurement integrity and campaign performance.
