Google Ads expands Checkout on Merchant for Demand Gen campaigns in the US

April 25, 2025 at 5:26:32 AM

TL;DR Google Ads has launched Checkout on Merchant for Demand Gen campaigns in the US, allowing users to transition from product discovery to checkout. This feature is available on YouTube In-stream inventory and Performance Max campaigns. Merchants can enable it by providing a checkout URL template in Google Merchant Center. Advertisers using checkout URLs see an average 11% increase in conversion value. This feature is accessible to all users with product feeds.

Google Ads expands Checkout on Merchant for Demand Gen campaigns in the US

Checkout on Merchant is now available for Demand Gen campaigns in the US, enhancing the checkout experience by allowing users to easily transition from product discovery to purchase on the merchant's website. This feature is accessible for ads served on YouTube In-stream inventory, alongside Performance Max campaigns and organic shopping results.

Merchants can enable Checkout on Merchant by providing a URL template for their checkout or cart page in Google Merchant Center, either at the account level or for individual products through the checkout link template attribute. This feature is available to all users with product feeds in the US.

Advertisers who utilize checkout URLs see an average 11% increase in conversion value while maintaining similar cost-per-acquisition (CPA) in their Demand Gen campaigns. For further details, merchants can refer to the implementation guide or the specific guide for Shopify customers.

Google Ads expands Checkout on Merchant for Demand Gen campaigns in the US

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