Checkout on Merchant is now available for Demand Gen campaigns in the US, enhancing the checkout experience by allowing users to easily transition from product discovery to purchase on the merchant's website. This feature is accessible for ads served on YouTube In-stream inventory, alongside Performance Max campaigns and organic shopping results.
Merchants can enable Checkout on Merchant by providing a URL template for their checkout or cart page in Google Merchant Center, either at the account level or for individual products through the checkout link template attribute. This feature is available to all users with product feeds in the US.
Advertisers who utilize checkout URLs see an average 11% increase in conversion value while maintaining similar cost-per-acquisition (CPA) in their Demand Gen campaigns. For further details, merchants can refer to the implementation guide or the specific guide for Shopify customers.
