A new update in Google Ads Shared Library's Location Manager automatically opts users in to allow Google to use its own images and media in ad campaigns without explicit consent. This change, first noticed by Conor Crummey, means Google can include Google-owned photos in your ads by default.
Concerns About the Update
- Many users did not have the chance to opt out.
- Google might display images that are not fully relevant to the business.
- Businesses with strict brand-safety standards may find this problematic.
Potential Benefits
- Useful for businesses lacking sufficient images or rich media.
- Helpful for those without strict brand-safety concerns who want to experiment with Google AI.
The update's impact varies depending on the business context. Awareness of this change is important, though ideally, Google should have communicated it more clearly.
