OpenAI adds Shopify as third party search provider in ChatGPT Search update

July 11, 2025 at 4:46:18 AM

TL;DR OpenAI updated their Search documentation on May 15, 2025, adding Shopify alongside Bing as a third-party search provider for ChatGPT. This confirms Shopify as a shopping partner, which had not been officially announced before. OpenAI's shopping search now returns results from multiple platforms, including Shopify, enhancing the shopping experience with diverse merchant listings.

OpenAI adds Shopify as third party search provider in ChatGPT Search update

OpenAI updated their Search documentation on May 15, 2025, to include Shopify as a third-party search provider alongside Bing. This change followed the announcement of an enhanced shopping experience on April 28. The inclusion of Shopify is significant because OpenAI had not officially confirmed its shopping partners before, despite speculation about a partnership with Shopify. OpenAI's shopping search now returns results from multiple platforms, including Shopify, indicating a diverse range of merchants. This listing of Shopify as a search provider had gone unnoticed until recently.

Key Points

  • Shopify added as a third-party search provider in OpenAI's ChatGPT Search documentation on May 15, 2025.
  • This addition came shortly after OpenAI announced an enhanced shopping experience on April 28.
  • No prior official confirmation was made by OpenAI regarding their shopping partners, making this update notable.
  • OpenAI's shopping search returns results from multiple platforms, including Shopify.
  • The presence of Shopify alongside Bing had been unnoticed until now.

This update confirms the partnership between OpenAI and Shopify for shopping-related search results within ChatGPT, expanding the range of ecommerce platforms integrated into OpenAI's search ecosystem.

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