Polar Analytics offers a range of features designed to centralize and simplify your Shopify analytics:

• 1-click Integrations: Connect your data sources effortlessly.
• Analytics Dashboard: Visualize all your KPIs in one place.
• Custom Reporting: Create custom metrics, dimensions, and views without engineering help.
• Goals Tracking: Set and track your business goals.
• Smart Alerts & Insights: Get real-time alerts and recommendations.
• Ask Polar, your AI Analyst: Generate custom reports by simply typing a question.
• First-party Attribution: Unlock the power of first-party data attribution.
• Klaviyo Flows Enricher: Reclaim up to 70%+ of Klaviyo flow revenue from missed abandonments.
• Conversion API (CAPI) Enhancer: Send first-party data back to ad platforms to enhance ad performance.

Polar Analytics helps optimize customer acquisition through its Customer Acquisition feature. This includes:

• Blended CAC and ROAS: Optimize marketing efforts by analyzing blended Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS).
• Advanced Attribution with the Polar Pixel: Gain deeper insights into customer journeys and improve marketing strategies.

The Polar Pixel is a feature that unlocks the power of first-party data attribution and server-side tracking. It benefits ecommerce businesses by:

• Providing a deeper understanding of the customer's journey.
• Enhancing ad data capture, which can lead to significant improvements in metrics like Cost per Purchase and ROAS.

Polar Analytics enhances Klaviyo flows through its Klaviyo Flows Enricher feature. This helps in:

• Reclaiming up to 70%+ of Klaviyo flow revenue from missed browse, checkout, and cart abandonments.
• Using Polar's identity resolution engine to improve customer engagement and revenue.

The Conversion API (CAPI) Enhancer offers several benefits:

• First-party Data: Send first-party data back to ad platforms to train algorithms more efficiently.
• Enhanced Ad Performance: Improve ad performance without increasing ad spend.
• Zero Change in Ad Spend: Achieve better results without additional costs.

The AI assistant Ask Polar allows you to generate custom reports effortlessly. Simply type a question, and the AI will provide a comprehensive, customized report as your answer. This feature makes data analysis more accessible and efficient for all team members.

Polar Analytics offers Pre-built Dashboards for Commerce that include:

• Out-of-the-box Metrics and Reports: Ensure your team has the insights needed to get their jobs done.
• Dashboards for Every Team Member: Customize dashboards to meet the specific needs of different team members without requiring engineering support.

Polar Analytics helps in maximizing profitability through its Profitability feature. This includes:

• Contribution Margin Calculation: Calculate contribution margin at the business, product, or campaign level.
• Custom Metrics and Insights: Use customized metrics and insights to make informed decisions that drive profitability.