OpenAI expands ChatGPT ads with a beta self-serve Ads Manager for US businesses, enabling easier ad creation and management. They introduce cost-per-click bidding alongside cost-per-mille, charging advertisers only for clicks. New measurement tools track ad impact while protecting privacy. Partnerships with agencies and tech firms support campaigns. The aim is a broader ad platform that keeps ChatGPT answers independent and private.
ChatGPT is an add-on for Excel and Google Sheets that helps analyze, update, and explain spreadsheets using GPT-5.5. It builds sheets, adds formulas, and provides insights, saving time on tasks like forecasts and reports. Available globally for many ChatGPT plans, it preserves formatting, explains changes, and asks permission before editing. Some advanced Excel features aren't supported, and users should verify changes to avoid errors.
Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.
OpenAI released GPT-5.5, a smarter model excelling at coding, research, data analysis, document creation, and software use. It handles complex tasks autonomously, improving efficiency and intelligence without slowing down. GPT-5.5 shows strong coding skills, better reasoning, and tool use, outperforming GPT-5.4. It’s used across industries for software engineering, finance, and communications, boosting productivity and accuracy.
OpenAI's workspace agents in ChatGPT let teams create shared AI agents to handle tasks and workflows within organizational controls. Powered by Codex, they automate reports, coding, and messaging, running continuously in the cloud. They integrate with tools like Slack, follow team processes, and need approvals when required. Agents improve with use, support enterprise governance, and offer admin monitoring. Available in business and education plans.
OpenAI's GPT-Image-2 powers ChatGPT Images 2.0, creating realistic images with accurate text and details, improving on past models. It can search the web, generate multiple images per prompt, and supports non-Latin scripts. It produces up to 2K resolution images for marketing and comics. Available to all ChatGPT and Codex users, with paid advanced features and an API.
OpenAI launched GPT-5.4 mini and nano, faster, smaller models for coding, reasoning, and multimodal tasks. GPT-5.4 mini outperforms GPT-5 mini and nears GPT-5.4's performance, while nano is cheaper for simpler tasks. Designed for low-latency uses like coding assistants and subagents, they balance speed, cost, and capability. GPT-5.4 mini supports text, images, tools, and is in API, Codex, ChatGPT; nano is API-only and cheaper.
OpenAI released GPT-5.4, their most capable model for professional work, improving reasoning, coding, and tool use. It handles spreadsheets, presentations, and documents better, supports up to 1M tokens, reduces errors, and speeds workflows. GPT-5.4 features tool search for efficiency and improved safety. Available in ChatGPT, API, and Codex, with GPT-5.4 Pro for complex tasks.
OpenAI released GPT-5.3 Instant, enhancing conversation flow with more accurate answers, fewer refusals, and better web info integration. It improves writing, reduces hallucinations, and offers clearer, more relevant responses on topics like archery, sports, and dating in San Francisco. GPT-5.3 features a natural tone and is available now, with GPT-5.2 retiring in June 2026.
OpenAI is testing ads in ChatGPT for logged-in adult users on Free and Go tiers in the U.S., excluding Pro and other paid tiers. Ads do not affect ChatGPT's answers and user conversations stay private. Ads help fund free access and infrastructure. Users can control ad settings or upgrade to avoid ads. Ads match chat topics but exclude minors and sensitive subjects. Feedback will guide ad improvements while keeping privacy and answer independence.
