OpenAI is introducing ads in ChatGPT to expand access while maintaining user trust. They launched ChatGPT Go, a low-cost subscription, and will test ads in the U.S. on free and Go tiers, keeping Pro and Enterprise ad-free. Ads won't influence answers, and user data won't be sold. Users can control ad personalization and opt out. Ads will be relevant, labeled, and excluded from sensitive topics. Feedback will guide future ad development.
OpenAI introduces ChatGPT Health, a secure experience combining personal health data with ChatGPT to help users manage health. It connects medical records and wellness apps for personalized advice, with strong privacy protections like encryption and data isolation. Developed with physicians, it supports health management without replacing care. Access begins with a waitlist, initially in the U.S. and on iOS.
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OpenAI released GPT Image 1.5, a new image generation model for ChatGPT that offers faster, more precise edits while preserving details like lighting and composition. It supports complex multi-step edits and improved text rendering, making it suitable for tasks like infographics. The model is 4x faster and 20% cheaper via API. Limitations include some drawing styles and scientific image generation. Available now in ChatGPT and API.
OpenAI released GPT-5.2, its most advanced model for professional work, improving tasks like spreadsheets, presentations, coding, image perception, and handling complex projects. It offers three versions: Instant for routine queries, Thinking for complex tasks, and Pro for maximum accuracy. GPT-5.2 outperforms professionals in many fields and competes with Google's Gemini 3 and Anthropic's Claude Opus-4.5.
OpenAI's new shopping research feature in ChatGPT helps users find products by asking questions, researching online, and providing personalized buyer’s guides. Available on all plans, it works well for detailed categories like electronics and home goods. Users can guide the research and get comparisons, deals, and gift ideas. Powered by GPT-5 mini, it cites reliable sources but may have some errors. Future updates will improve personalization and direct purchasing.
OpenAI introduces ChatGPT Atlas, a web browser with ChatGPT integrated to assist users directly on any webpage. It remembers browsing context to help complete tasks without leaving the page, with optional browser memories for personalized assistance. Agent mode enables ChatGPT to perform actions like research and shopping. Atlas prioritizes user control and safety, launching on macOS for various user plans, with other platforms coming soon.
OpenAI introduces apps in ChatGPT that users can interact with naturally, featuring partners like Spotify and Zillow, available globally except the EU. Developers can build apps using the new Apps SDK preview, with future monetization and EU access planned. Additionally, AgentKit offers tools like Agent Builder and ChatKit for visually creating and managing multi-agent workflows, enhancing agent development and evaluation for enterprises and developers.
OpenAI launches Sora 2, a video and audio generation model with realistic physics and synchronized sound, enabling complex, controllable video creation. The Sora app lets users create, remix, and insert themselves via cameos, focusing on user control, safety, and wellbeing. Initially available in the US and Canada, it aims to foster creativity and community with responsible design and limits on teen usage.
OpenAI is integrating ChatGPT with Etsy and Shopify to enable direct purchases within chat using Instant Checkout, powered by the Agentic Commerce Protocol and Stripe. U.S. users can buy single items from Etsy and soon Shopify merchants. The open-source protocol allows merchants to maintain control over payments and customer relations while ChatGPT acts as a secure AI shopping assistant. This marks a step toward seamless AI-driven commerce.