OpenAI introduces ChatGPT Atlas, a web browser with ChatGPT integrated to assist users directly on any webpage. It remembers browsing context to help complete tasks without leaving the page, with optional browser memories for personalized assistance. Agent mode enables ChatGPT to perform actions like research and shopping. Atlas prioritizes user control and safety, launching on macOS for various user plans, with other platforms coming soon.
OpenAI introduces apps in ChatGPT that users can interact with naturally, featuring partners like Spotify and Zillow, available globally except the EU. Developers can build apps using the new Apps SDK preview, with future monetization and EU access planned. Additionally, AgentKit offers tools like Agent Builder and ChatKit for visually creating and managing multi-agent workflows, enhancing agent development and evaluation for enterprises and developers.
OpenAI launches Sora 2, a video and audio generation model with realistic physics and synchronized sound, enabling complex, controllable video creation. The Sora app lets users create, remix, and insert themselves via cameos, focusing on user control, safety, and wellbeing. Initially available in the US and Canada, it aims to foster creativity and community with responsible design and limits on teen usage.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
OpenAI is integrating ChatGPT with Etsy and Shopify to enable direct purchases within chat using Instant Checkout, powered by the Agentic Commerce Protocol and Stripe. U.S. users can buy single items from Etsy and soon Shopify merchants. The open-source protocol allows merchants to maintain control over payments and customer relations while ChatGPT acts as a secure AI shopping assistant. This marks a step toward seamless AI-driven commerce.
OpenAI launches ChatGPT Pulse for Pro mobile users, delivering personalized daily updates based on chats, feedback, and connected apps like Gmail and Calendar. It synthesizes info overnight into visual cards with recommendations and follow-ups. Users guide content by requesting topics and giving feedback. Pulse aims to evolve ChatGPT into a proactive assistant helping progress without waiting for questions, with plans to expand integrations and timely updates.
OpenAI launched ChatGPT Go, a low-cost subscription for India at ₹399/month. It includes more messages, larger file uploads, expanded image generation, advanced data analysis, and longer memory for personalized responses. Available on web, mobile, and desktop, it can be subscribed to via credit card or UPI and is geo-restricted to India at launch.
OpenAI launched GPT-5, its most advanced AI model, improving accuracy, reasoning, and speed. It enhances ChatGPT with better task completion and a real-time router for responses. GPT-5 excels in coding, health accuracy, and safety, reducing hallucinations. Available to free users, developers, and enterprises, it offers new user personalities and API controls, marking progress toward AI outperforming humans in key tasks.
OpenAI launched two open-weight AI reasoning models, gpt-oss-120b and gpt-oss-20b, available on Hugging Face. These models, the first open ones since GPT-2, can run on a single GPU or a laptop and connect to more capable closed models for complex tasks. OpenAI aims to support developers and counter rising Chinese open AI labs by offering free, US-based AI aligned with democratic values, reflecting CEO Sam Altman's shift toward openness.
OpenAI introduces study mode in ChatGPT, a learning tool offering step-by-step guidance rather than quick answers. Designed with educators, it uses interactive prompts, scaffolded responses, personalized support, and quizzes to promote deeper understanding. Targeted at college students, it helps with homework and exam prep by encouraging active learning and critical thinking. Future plans include enhanced visuals, goal tracking, and deeper personalization.
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