OpenAI is beginning to test ads in ChatGPT in the U.S. for logged-in adult users on the Free and Go subscription tiers, while Pro, Business, Enterprise, and Education tiers remain ad-free. Ads will not influence ChatGPT’s answers, and user conversations remain private from advertisers. The goal is to support broader access to advanced ChatGPT features while maintaining user trust. Users can avoid ads by upgrading or opting out in the Free tier with fewer daily messages.
Mission Alignment
ChatGPT supports hundreds of millions for learning, work, and daily decisions. Ads help fund infrastructure and improvements, enabling free and low-cost access to AI. This funding supports ongoing enhancements in intelligence and capabilities.
Answer Independence
Ads do not affect ChatGPT’s answers, which are optimized for helpfulness. Ads are clearly labeled as sponsored and visually separated from answers. Ads are matched to conversation topics, past chats, and user interactions to ensure relevance.
Conversation Privacy
User privacy is protected; advertisers only receive aggregate ad performance data, not chat content or personal details. Ads will not appear for users under 18 or near sensitive topics like health, mental health, or politics. Safeguards will evolve to prevent harmful or misleading ads.
Choice and Control
Users can dismiss ads, share feedback, understand why ads appear, delete ad data with one tap, and manage ad personalization at any time.
Long-Term Value
Ads can help users discover relevant products or services during decision-making moments. OpenAI will use early performance and feedback to improve ad relevance while maintaining clear separation from ChatGPT’s answers and protecting user data.
What’s Next
The focus is on learning from this test and user feedback to ensure ads feel useful and fit naturally before expanding. OpenAI plans to evolve advertising formats, objectives, and business interactions over time, while ensuring ChatGPT’s answers remain independent and conversations stay private.
