OpenAI plans to charge around $60 per 1,000 views for ads on ChatGPT, which is about three times higher than what Meta charges for ads on its platform. Despite the premium pricing, OpenAI will provide advertisers with only high-level performance data, such as total ad views and clicks, without detailed insights into user actions like purchases. This limited data offering contrasts with platforms like Google and Meta, which offer more granular advertising metrics.
OpenAI has committed to never selling user data to advertisers and maintaining the privacy of ChatGPT conversations. Ads will start appearing soon for users on the free and lower-tier Go plans, but will be excluded for users under 18 and in chats involving sensitive topics such as mental health or politics.
Key Points
- Ads on ChatGPT priced at approximately $60 per 1,000 views.
- Pricing is roughly three times higher than Meta’s ad rates.
- Advertisers receive only basic performance metrics (total views, clicks).
- No detailed user action tracking (e.g., purchases) initially.
- OpenAI promises user data privacy and no selling of conversation data.
- Ads will appear on free and lower-tier plans, excluding minors and sensitive topics.
