Accurate server-side tracking for Shopify conversions
Category:
Tracking & AttributionPricing Model: Paid
August 26, 2024 at 1:52:04 PM
What is Elevar?
Elevar is a comprehensive solution designed to enhance conversion tracking for over 6,500 Direct-to-Consumer (D2C) brands, especially those using Shopify. By deploying a data layer and connecting to more than 40 marketing channels, Elevar ensures that all conversions are accurately tracked and delivered to your marketing platforms. The tool also supports server-side tagging, providing a robust and reliable tracking mechanism.
Features
- Server-Side Tracking: Ensures 100% of your conversions are tracked and delivered to marketing channels like Facebook, TikTok, Google Ads, and GA4.
- Session Enrichment: Boosts Klaviyo flow performance by 2-3x, enhancing data sent to various marketing channels.
- Data Collection: Collects product & order data, customer data, and attribution data to maximize marketing efficiency.
- Integrations: Supports real-time event monitoring and integrates with over 50 platforms, including Facebook Conversion API, Google Ads, GA4, and TikTok.
- Privacy Compliance: GDPR and CCPA compliant, with consent integrations for platforms like OneTrust.
- Client-Side & Server-Side Options: Offers both client-side tracking via pre-built tags and server-side tracking for enhanced data accuracy.
- Real-Time Conversion Reporting: Provides instant insights into conversion data, ensuring marketing platforms are always optimized.
- Expert Support: 24/6 customer support and expert installation options.
Use Cases
- Improving Tracking Quality: Ideal for brands needing to enhance tracking due to iOS changes or unreliable existing setups.
- Shopify Integration: Perfect for those using native Facebook or GA integrations with Shopify, looking to upgrade to server-side tracking.
- Marketing Performance: Enhances Facebook CAPI setup, improves Google Ads performance, and boosts Klaviyo flow events.
- User Identification: Provides first-party user IDs to recognize returning users without relying on cookies.
- Data Layer Deployment: Instantly deploys a Google Tag Manager data layer and session enrichment for comprehensive tracking.
Elevar offers a 15-day free trial on all plans, along with a 30-day money-back guarantee, ensuring you can try the service risk-free.
FAQs
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