Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels like Facebook, TikTok, Google Ads, GA4, and 40+ other channels with server-side tracking. This is achieved through Elevar’s server-side tracking and Session Enrichment, which boosts Klaviyo flow performance by 2-3x.

Elevar collects three types of data to send to your marketing destinations:

1. Product & Order Data: Includes product SKU, price, brand, revenue, transaction IDs, etc.
2. Customer Data: Includes email, user identifier, customer ID, phone, addresses, etc. This data can be integrated with consent providers like OneTrust.
3. Attribution Data: Includes click IDs, cookie values, UTM parameters, and other session stitching data.

Elevar can boost Facebook performance by 20% through Session Enrichment, which enhances the data sent to Facebook CAPI. This results in better campaign ROI by recognizing returning users and improving the accuracy of conversion data sent to Facebook.

For Shopify brands, Elevar offers several benefits:

• Server-Side Tracking: Ensures 100% of first-party data is collected.
• Google Tag Manager Integration: Instantly deploy a data layer and server-side tracking.
• Session Enrichment: Boosts Klaviyo flow performance by 2-3x.
• Real-Time Performance Monitoring: Keeps your marketing platforms fully optimized.
• Consent Integrations: Integrates with consent providers like OneTrust to capture user behavior and marketing attribution data.

Elevar ensures data privacy and compliance by being GDPR compliant and offering CCPA consent integrations. The data layer and webhook integrations capture user behavior, marketing attribution data, customer data, and consent mode status, which are then used to power server-side tracking in Elevar or tags in your own Google Tag Manager account.

Elevar offers over 50 integrations with various marketing channels, including:

• Facebook Conversion API
• Google Ads
• GA4
• TikTok
• And 40+ more digital marketing channels. These integrations help in real-time event monitoring and ensure near 100% accuracy in conversion data.

Elevar’s Session Enrichment feature improves marketing performance by recognizing returning users and enhancing data sent to marketing channels like Facebook CAPI, Klaviyo, and Google Ads. This results in a significant boost in campaign ROI and better performance reporting.

Elevar helps automate the setup of accurate server-side tracking for GA4 and Universal Analytics. It also offers a point-and-click Chrome Extension that allows you to quickly add event tracking across your website, which syncs with Google Tag Manager. This ensures your GA4 setup is ready ahead of the July 2023 sunset date of Universal Analytics.