Lifesight is a unified marketing measurement platform designed to help businesses make better decisions through advanced methodologies like Marketing Mix Modeling (MMM), Incrementality Testing, and Causal Attribution. By leveraging these techniques, Lifesight provides actionable insights that drive better business outcomes, enabling companies to move swiftly from data to decisions.

Features

• Marketing Mix Modeling: Identify the marketing channels that drive incremental impact, optimize media budgets, and accurately forecast outcomes.
• Incrementality Testing: Measure the true incremental impact of your marketing efforts and adjust attribution reports with an incrementality multiplier.
• Causal Attribution: Understand the causal relationships between marketing activities and business outcomes.
• Data Centralization & Operationalization: Seamlessly integrate all your data into a single platform without the need for coding.
• Planning, Forecasting & Optimization: Predict how different marketing mix scenarios will impact your budget, ROAS, and revenue. Generate actionable budget worksheets in minutes.
• Marketing Intelligence Analytics: Gain deep insights into your marketing performance across all channels, both online and offline.

Use Cases

• Full-Funnel Measurement: Drive predictable growth by measuring the effectiveness of your marketing across the entire funnel.
• Budget Allocation: Find the optimal blend of budget allocation without guesswork.
• Optimal Spend Level: Determine the right spend for every marketing tactic.
• Scenario Planning & Forecasting: Run spend scenarios and forecast their impact on revenue.
• Campaign Optimization: Optimize your campaigns at a granular level using incrementality-adjusted reports.
• New Channel Launch: Measure and optimize the effectiveness of new marketing channels.
• Seasonality & Promotions: Plan and measure the impact of seasonal campaigns and promotions.

Pricing

Lifesight offers a free trial to get you started and custom pricing options tailored to your specific needs. Contact Lifesight for more details on pricing plans.