PMax Updates: More Control, Deeper Insights, and New Goals

April 29, 2024 at 5:22:01 PM - Trending 🔥

PMax Updates: More Control, Deeper Insights, and New Goals

Summary

Google Ads has introduced new features for Performance Max campaigns. These include customer lifecycle goals for acquiring valuable customers and retaining existing ones, and IP exclusions to filter out irrelevant traffic. Advertisers can test optimization strategies in real-time, starting with Final URL expansion. New demographic insights and budget pacing insights are now available for better audience understanding and spend tracking.

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