Google to Deprecate Maximum CPV in Favor of Target CPV for Video View Campaigns
7 hours ago
Google will change its Video View Campaigns in April 2025 by discontinuing the Maximum CPV bid strategy for new campaigns, replacing it with Target CPV. Existing campaigns using Maximum CPV will continue but will transition to Target CPV later. Google is introducing multi-format ads, allowing customization with skippable in-stream, in-feed, and Shorts ads. These ads can achieve up to 40% more views with the same budget.