Georgi Zayakov

Georgi Zayakov

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About

Georgi is a seasoned digital marketer with over 9 years of experience managing impactful SEA campaigns. Skilled in optimizing six-figure monthly budgets, Georgi has a proven track record of driving growth and ROI. Leading a dynamic SEA and Amazon team, Georgi thrives in fast-paced environments. With a 50/50 split of agency and in-house experience, a top 1.1 master's degree from Humboldt University, and a passion for mentoring, Georgi excels in developing young professionals in digital marketing.

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Google Ads Launches YouTube Creator Video Audiences for Targeting

Google Ads Launches YouTube Creator Video Audiences for Targeting

1 months ago

Google Ads has introduced a feature allowing advertisers to create audiences based on YouTube creato...

The Ultimate Google Analytics Audit Tool

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Google Unveils Feed Segmenter Solution for Automated Shopping Campaign Optimization

Google Unveils Feed Segmenter Solution for Automated Shopping Campaign Optimization

3 months ago

Now, the Feed Segmenter Solution by Google Tech Experts combines a spreadsheet, BigQuery, and a Scri...

Exclude Twitter/X from Google Display Campaigns Due to Adult Content Policy

Exclude Twitter/X from Google Display Campaigns Due to Adult Content Policy

3 months ago

Now, X (formerly Twitter) has joined the Google Display Network, allowing ads to be placed on its ma...

Google Merchant Center Adds Products Automatically Starting June 22

Google Merchant Center Adds Products Automatically Starting June 22

New feature in Google Merchant Center starting June 22: Google will automatically add products not f...

Amazon Introduces New Bid Adjustment for Sponsored Products in Multiple Markets

Amazon Introduces New Bid Adjustment for Sponsored Products in Multiple Markets

New bid adjustment for Amazon Sponsored Products campaigns will be available in Q4 for Amazon Busine...

Google Releases Official Documentation on AI Overviews in Search Central

Google Releases Official Documentation on AI Overviews in Search Central

4 months ago

Google's new AI Overviews appear in search results when algorithms find generative responses helpful...

New Performance Max Features Unveiled at Google Marketing Live

New Performance Max Features Unveiled at Google Marketing Live

4 months ago

During a recent session, the team discussed the new features of Performance Max. The roadmap for PMa...

US Justice Department Reveals Key Insights from Google Antitrust Trial Slides

US Justice Department Reveals Key Insights from Google Antitrust Trial Slides

The DOJ's slides from the Google antitrust trial reveal Google's lack of motivation to enhance adver...