Georgi Zayakov

Germany

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About

Georgi is a seasoned digital marketer with over 9 years of experience managing impactful SEA campaigns. Skilled in optimizing six-figure monthly budgets, Georgi has a proven track record of driving growth and ROI. Leading a dynamic SEA and Amazon team, Georgi thrives in fast-paced environments. With a 50/50 split of agency and in-house experience, a top 1.1 master's degree from Humboldt University, and a passion for mentoring, Georgi excels in developing young professionals in digital marketing.

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Google Ads Launches Self-Service Client Transfer Process

2 months ago

Google Ads

Google Ads introduces a self-service process for transferring client accounts to a different paying manager. Agencies can now initiate transfers directly within their Ads manager account without contacting Google's support team. The advertiser must change their Ads accounts' billing setup to the new agency's. Required information includes the new payer's Ads manager account ID, new agency's contact info, and the transfer date. This streamlines the client transfer process.

Google Ads Launches YouTube Creator Video Audiences for Targeting

3 months ago

Google Ads Youtube Ads

Google Ads has introduced a feature allowing advertisers to create audiences based on YouTube creator videos, addressing impression-based remarketing challenges. Advertisers can link creator videos to their Google Ads accounts, access organic performance metrics, and create remarketing segments from video views. This update expands targeting capabilities by leveraging popular creator content, offering potential for broader audience reach.

Google Unveils Feed Segmenter Solution for Automated Shopping Campaign Optimization

6 months ago

Google Ads

Now, the Feed Segmenter Solution by Google Tech Experts combines a spreadsheet, BigQuery, and a Script to automate custom label creation via subfeed in Google Merchant Center. It aids in segmenting and optimizing Standard Shopping and PMax campaigns. Additionally, it connects to Looker Studio for easy SKU report creation based on custom labels. Links to the Github repository and the session on-demand are provided in the comments.

Exclude Twitter/X from Google Display Campaigns Due to Adult Content Policy

6 months ago

Google Ads X (Twitter)

Now, X (formerly Twitter) has joined the Google Display Network, allowing ads to be placed on its main timeline feed via Google Ads Manager. This move aims to alleviate X's financial struggles but raises brand safety concerns due to the platform's adult content policy and high invalid traffic (IVT) rate of 23.61%. Marketers can opt out of X placements in their campaigns to avoid these issues.

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Google Merchant Center Adds Products Automatically Starting June 22

6 months ago

Google Ads Google Merchant Center

New feature in Google Merchant Center starting June 22: Google will automatically add products not found in the feed using automated feeds. This feature crawls websites using structured data and sitemap information to extract product details like title, price, availability, and image link. To use it selectively, set unwanted products as discontinued. To disable, go to Products - Feeds in GMC.

Amazon Introduces New Bid Adjustment for Sponsored Products in Multiple Markets

6 months ago

Amazon Sponsored Products

New bid adjustment for Amazon Sponsored Products campaigns will be available in Q4 for Amazon Business. It will roll out in the USA, Canada, Mexico, Germany, Italy, France, Spain, Great Britain, India, and Japan. Advertisers can set this adjustment independently or alongside existing bid adjustments and bid up to 900%. Accessible via Amazon Ads API or bulksheets, it aims to boost B2B sales. Performance reports will be available even if not used.

Google Releases Official Documentation on AI Overviews in Search Central

7 months ago

AI Overviews

Google's new AI Overviews appear in search results when algorithms find generative responses helpful. They display links to related resources, with Google's systems deciding which links to show. Users can prevent content from appearing in AI Overviews using meta tags and attributes. If issues persist, users can inspect the crawled HTML and request a recrawl. No extra steps are needed for publishers and creators to benefit from AI Overviews, just adherence to standard requirements.

New Performance Max Features Unveiled at Google Marketing Live

7 months ago

Google Ads

During a recent session, the team discussed the new features of Performance Max. The roadmap for PMax in 2024 was presented, which included some exciting features that will be announced at Google Marketing Live on May 21st. Three new features are going to be a part of PMax: Serving Digital Coupons on Google Maps, Brand Safety Reporting for Video on PMax, and 3PAS Verification for the Display portion of Performance Max. PMax is going to focus on Conversion Lift studies in the near future.

US Justice Department Reveals Key Insights from Google Antitrust Trial Slides

7 months ago

Compliance Monitoring Data Protection +1 more

The DOJ's slides from the Google antitrust trial reveal Google's lack of motivation to enhance advertising and its 20% mobile price increase in 2017. The slides discuss Google's use of three levers to influence auction pricing and the effects of loosening keyword match types on auction prices. They highlight that Search is unique and not replaceable by other channels. A case study shows Search ad spend remains constant during a social media boycott.

Georgi Zayakov

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