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New Performance Max Features Unveiled at Google Marketing Live

May 08, 2024 at 7:49:36 AM

TL;DR During a recent session, the team discussed the new features of Performance Max. The roadmap for PMax in 2024 was presented, which included some exciting features that will be announced at Google Marketing Live on May 21st. Three new features are going to be a part of PMax: Serving Digital Coupons on Google Maps, Brand Safety Reporting for Video on PMax, and 3PAS Verification for the Display portion of Performance Max. PMax is going to focus on Conversion Lift studies in the near future.

New Performance Max Features Unveiled at Google Marketing Live

Breaking News: New Performance Max Features

The session "Meet the Expert: The latest innovations in Performance Max campaigns" discussed the future of PMax in 2024. Google experts have promised exciting new features to be announced at Google Marketing Live on May 21st. These include more reporting and testing capabilities.

Three new features were shared during the session:

Serving Digital Coupons on Google Maps: Available for PMax campaigns with a Store Visits Goal, this feature utilizes Promotion Extensions.
Brand Safety Reporting for Video on PMax: Expected to be introduced in Q2 for In-Stream, GVP, and Shorts.
3PAS Verification for Display portion of Performance Max: A pixel tracking feature, similar to the existing GDA solution, will be supported soon.

During the Q&A, experts mentioned considering a Brand Lift feature occasionally, but the focus will be on Conversion Lift studies. They are open to considering advertisers' feedback. The most important slides of the presentation can be found in the downloadable PDF.