The 'Automated feeds' feature in Google Merchant Center is a functionality that allows Google to automatically add products that are not found in the feed. It works by crawling your website, using structured data and sitemap information to extract the most up-to-date information about relevant products. This ensures that your product listings are always current and accurate.

The 'Automated feeds' feature works by performing a website crawl, which utilizes structured data and sitemap information to extract product details. Your website must have a structured data layer containing at least the following attributes:

• title
• price
• availability
• image link

If you want to use the Automated feeds only for selected products, you need to set the availability of the rest as 'discontinued'. To deactivate this feature entirely, visit the 'Products - Feeds' section in the Google Merchant Center and turn it off.

To deactivate the 'Automated feeds' feature in Google Merchant Center, follow these steps:

1. Go to the 'Products - Feeds' section in the Google Merchant Center (GMC).
2. Locate the 'Automated feeds' option.
3. Turn off the feature as shown in the provided screenshot.

This will prevent Google from automatically adding products that are not found in your feed.

For the 'Automated feeds' feature to work in Google Merchant Center, your website must have a structured data layer containing at least the following attributes:

• title
• price
• availability
• image link

These attributes ensure that Google can extract the most up-to-date information about your products during the website crawl.