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Amazon Sponsored Products News

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Amazon Introduces New Bid Adjustment for Sponsored Products in Multiple Markets

Amazon Introduces New Bid Adjustment for Sponsored Products in Multiple Markets

6 months ago

Amazon Sponsored Products

New bid adjustment for Amazon Sponsored Products campaigns will be available in Q4 for Amazon Business. It will roll out in the USA, Canada, Mexico, Germany, Italy, France, Spain, Great Britain, India, and Japan. Advertisers can set this adjustment independently or alongside existing bid adjustments and bid up to 900%. Accessible via Amazon Ads API or bulksheets, it aims to boost B2B sales. Performance reports will be available even if not used.

Amazon Sponsored Products Top of Search Ads Now 39% More Effective Year Over Year

Amazon Sponsored Products Top of Search Ads Now 39% More Effective Year Over Year

7 months ago

Amazon Sponsored Products

Joe Shelerud, CEO at Ad Advance, highlights that Amazon's Sponsored Products Top of Search ads are now performing 39% better year over year due to reduced costs and increased impact. He emphasizes the importance of placement optimization for ad performance and notes that many brands are not leveraging this. Brands like Nordic Naturals benefit significantly from these ads. Brands should optimize their Top of Search placements to maximize sales on Amazon.

Amazon Will Introduce New Placement Modifier for B2B Sales in 2025

Amazon Will Introduce New Placement Modifier for B2B Sales in 2025

7 months ago

Amazon Sponsored Products

Amazon is introducing a placement modifier for Sponsored Products targeting Amazon Business in Q4 2024. Beneficial for sellers using B2B and B2C options, it could enhance their B2B SERP competitiveness. The modifier, set independently, could significantly boost bid amounts. Additional AB segment reporting will be provided. This aligns with Amazon's focus on its Business Division, expected to generate $43.44 billion in US sales in 2024.

Amazon SP Evaluates Quality of Sponsored Product Listings

Amazon SP Evaluates Quality of Sponsored Product Listings

7 months ago

Amazon Ads Amazon Sponsored Products

Amazon has introduced a new feature for its Sponsored Products campaigns. This feature checks the quality of a product listing and determines if it meets a set of minimum criteria. If the listing does not meet the criteria, Amazon suggests that the product should not be advertised until the listing is improved. The update includes an evaluation system that prevents low click potential and enhances campaign performance by improving click-through rates and efficiency. This means that products with...

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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