Amazon Will Introduce New Placement Modifier for B2B Sales in 2025
6 months ago
Amazon is introducing a placement modifier for Sponsored Products targeting Amazon Business in Q4 20...
About
Alexander is passionate about problem-solving, explaining concepts, and embracing the future. With a background in economics, marketing, technology, and finance, he has been a podcast host since 2023 and involved in e-commerce since 2019. Alexander has led large-scale performance marketing projects since 2016 and has been a dedicated father since 2015. His journey in performance marketing began in 2013, and he has successfully led teams since 2012. He holds a Bachelor of Arts degree.
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Amazon Sellers' Pricing Misconceptions: Thrasio Insights on Effective Price Points
7 months ago
Effective pricing, when combined with marketing spend, can significantly increase unit velocity for ...
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Amazon Ads Introduces New Campaign Goal for Targeting 'Net New' Customers
7 months ago
Amazon has introduced a new campaign goal for Sponsored Brands Campaigns, 'Acquire New Customers'. C...
Amazon's New Update Simplifies Search Term Harvesting for Advertisers
7 months ago
Amazon has updated Sponsored product campaigns with new features. Added are two preset filters for A...
Amazon's New 'Manage All Inventory' Experience: Improved Features for Marketers
7 months ago
Amazon has revamped the 'Manage All Inventory' page, offering a detailed view of inventory and sales...