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Alexander Swade

Alexander Swade

Open source LinkedIn

Germany

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About

Alexander is passionate about problem-solving, explaining concepts, and embracing the future. With a background in economics, marketing, technology, and finance, he has been a podcast host since 2023 and involved in e-commerce since 2019. Alexander has led large-scale performance marketing projects since 2016 and has been a dedicated father since 2015. His journey in performance marketing began in 2013, and he has successfully led teams since 2012. He holds a Bachelor of Arts degree.

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Amazon Will Introduce New Placement Modifier for B2B Sales in 2025

Amazon Will Introduce New Placement Modifier for B2B Sales in 2025

7 months ago

Amazon Sponsored Products

Amazon is introducing a placement modifier for Sponsored Products targeting Amazon Business in Q4 2024. Beneficial for sellers using B2B and B2C options, it could enhance their B2B SERP competitiveness. The modifier, set independently, could significantly boost bid amounts. Additional AB segment reporting will be provided. This aligns with Amazon's focus on its Business Division, expected to generate $43.44 billion in US sales in 2024.

Amazon Sellers' Pricing Misconceptions: Thrasio Insights on Effective Price Points

Amazon Sellers' Pricing Misconceptions: Thrasio Insights on Effective Price Points

8 months ago

Amazon Ads

Effective pricing, when combined with marketing spend, can significantly increase unit velocity for Amazon sellers. However, even the lowest price is ineffective without visibility. The key to success is enhancing product visibility through PPC and adjusting the price accordingly. This strategy can boost unit velocity, improve BSR/organic ranks, and increase sales. The process should be repeated for continuous growth and improvement.

The Ultimate Google Analytics Audit Tool

The Ultimate Google Analytics Audit Tool

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Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

Amazon Ads Introduces New Campaign Goal for Targeting 'Net New' Customers

Amazon Ads Introduces New Campaign Goal for Targeting 'Net New' Customers

8 months ago

Amazon Ads

Amazon has introduced a new campaign goal for Sponsored Brands Campaigns, 'Acquire New Customers'. Currently in preview mode, it will target only those customers who haven't bought from the brand in the past year, once fully operational. This allows brands to focus on acquiring new customers by showcasing their best products. However, Amazon has not yet introduced campaigns that solely target existing clients, which would help in better budget allocation.

Amazon's New Update Simplifies Search Term Harvesting for Advertisers

Amazon's New Update Simplifies Search Term Harvesting for Advertisers

8 months ago

Amazon Sellers

Amazon has updated Sponsored product campaigns with new features. Added are two preset filters for Automatic campaigns: 'Suggested keywords' and 'Suggested product targets', highlighting higher-performing terms and products. The update also allows adding targets to an existing ad group for single ASIN single SKU campaigns, streamlining the process of adding converting search terms.

Amazon's New 'Manage All Inventory' Experience: Improved Features for Marketers

Amazon's New 'Manage All Inventory' Experience: Improved Features for Marketers

9 months ago

Amazon Sellers

Amazon has revamped the 'Manage All Inventory' page, offering a detailed view of inventory and sales velocity. The update includes features like sorting listings by product performance, easy access to pricing and inventory details, and direct listing improvements. The table view can be customized, and users can now view up to 250 listings per page, expand parent ASINs for variations, filter for listing conditions, and add business prices and quantity discounts.