Amazon will introduce a new bid adjustment for Sponsored Products campaigns in Q4, specifically for Amazon Business (AB).

This feature will be available in the USA, Canada, Mexico, Germany, Italy, France, Spain, Great Britain, India, and Japan.

Advertisers can set this bid adjustment independently or alongside existing placement bid adjustments for top-of-search, rest-of-search, and product pages, allowing bids up to 900%.

Benefits

• Increased B2B Sales: Enables more aggressive bidding for Amazon Business traffic, potentially boosting B2B sales.

Implementation

• Methods: Can be set via Amazon Ads API or bulksheets.
• Reporting: Access to a report showing campaign performance on Amazon Business, even if the bid adjustment is not used.

This update gives advertisers more control and opportunities to optimize their campaigns for better performance on Amazon Business.