Amazon Introduces New Bid Adjustment for Sponsored Products in Multiple Markets

May 29, 2024 at 8:12:42 PM

Amazon Introduces New Bid Adjustment for Sponsored Products in Multiple Markets

Amazon will introduce a new bid adjustment for Sponsored Products campaigns in Q4, specifically for Amazon Business (AB).

This feature will be available in the USA, Canada, Mexico, Germany, Italy, France, Spain, Great Britain, India, and Japan.

Advertisers can set this bid adjustment independently or alongside existing placement bid adjustments for top-of-search, rest-of-search, and product pages, allowing bids up to 900%.

Benefits

  • Increased B2B Sales: Enables more aggressive bidding for Amazon Business traffic, potentially boosting B2B sales.

Implementation

  • Methods: Can be set via Amazon Ads API or bulksheets.
  • Reporting: Access to a report showing campaign performance on Amazon Business, even if the bid adjustment is not used.

This update gives advertisers more control and opportunities to optimize their campaigns for better performance on Amazon Business.

Q&A

Have more questions on this topic? Ask our AI assistant for in-depth insights.

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Marketing Workflow Templates

Marketing Workflow Templates

Featured
Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Amazon Sponsored Products Top of Search Ads Now 39% More Effective Year Over Year

Amazon Sponsored Products Top of Search Ads Now 39% More Effective Year Over Year

Amazon Will Introduce New Placement Modifier for B2B Sales in 2025

Amazon Will Introduce New Placement Modifier for B2B Sales in 2025

Amazon SP Evaluates Quality of Sponsored Product Listings

Amazon SP Evaluates Quality of Sponsored Product Listings

Google Tag Manager Introduces Event Parameters for Ads and Floodlight Tags

Google Tag Manager Introduces Event Parameters for Ads and Floodlight Tags

Simo Ahava
Simo Ahava

Top Creator

Top Analytics Creator

Simo Ahava is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator
Meta expands Reels trending ads and Threads features to boost brand engagement

Meta expands Reels trending ads and Threads features to boost brand engagement

Meta for Business
Meta for Business

Official Source

Official Source

Meta for Business is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads AI Max for Search Campaigns Now Available Globally with New Features

Google Ads AI Max for Search Campaigns Now Available Globally with New Features

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads Introduces New AI-Powered Asset Studio Trending ️‍🔥

Google Ads Introduces New AI-Powered Asset Studio

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us