Looker Studio Expands SA360 Connector with New Cart Conversion Fields

Google has enhanced the New Search Ads 360 (SA360) connector in Looker Studio with additional cart conversion metrics.

New Available Fields:

1. Orders (Cart)
2. Avg. cart size
3. Avg. order value
4. Cross-sell cost of goods sold
5. Cross-sell gross profit
6. Cross-sell revenue
7. Cross-sell units sold
8. Lead cost of goods sold
9. Lead gross profit
10. Lead revenue
11. Lead units sold
12. Cost of goods sold
13. Gross profit
14. Revenue (Cart)
15. Units sold (Cart)

Impact:

• Provides more detailed insights into e-commerce performance
• Enables more comprehensive reporting on cart conversions and lead generation
• Allows for deeper analysis of cross-selling effectiveness

These new fields offer Looker Studio users more granular data on cart conversions from their SA360 campaigns, potentially leading to improved decision-making for e-commerce advertising strategies.