Windsor.ai
AI-driven marketing data attribution and insights
Category:
ReportingPricing Model: Freemium
August 26, 2024 at 4:35:16 PM
What is Windsor.ai?
Windsor.ai is an AI-powered marketing data attribution software and attribution modeling platform designed to help marketers discover performance across multiple channels. By connecting all marketing data, Windsor.ai provides a comprehensive view of the value and Return on Ad Spend (ROAS) of every marketing touchpoint. This multi-touch marketing attribution software enables users to get all their marketing data and metrics into any tool, facilitating data-driven decisions and optimizing marketing ROI.
Features
- Multi-Touch Attribution: Analyze and optimize customer journeys across all touchpoints, enabling a holistic view of marketing performance.
- Automated Data Collection: Save time by automating the collection and formatting of marketing data, allowing you to focus on insights.
- Advanced Integrations: Connect to over 70 different data sources, including CRM data, TV and offline campaigns, and cross-device data.
- Customizable Dashboards: Tailor dashboards to present data in ways that meet specific needs, enhancing the ability to track and measure performance.
- API and Connectors: Easily consume and visualize data in any tool, including R and Python, through native connectors and APIs.
- Budget Optimization: Optimize marketing budgets by sending insights directly back to the platforms, improving ROI by 15-44%.
Use Cases
- Performance Tracking: Measure ROI for every channel, campaign, keyword, and creative, taking into account cancellations, returns, and offline conversions.
- Customer Journey Analysis: Enrich customer journeys with data from various sources to make informed decisions on budget allocations.
- Integration with Analytics Tools: Use data in popular analytics tools like Google Analytics, Data Studio, BigQuery, and more, to gain valuable insights.
- Agency Collaboration: Increase transparency across digital media spend, making it easier to manage budgets with agencies.
- Custom Reporting: Create customized reports and dashboards to present data in a way that aligns with business goals and client needs.
Experience the power of Windsor.ai's marketing data attribution software and see how it can transform your marketing efforts. Start your free trial today!
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