Microsoft Ads News & Updates for September 2025

Microsoft Advertising Updates Policies to Ban Political Ads Before Campaign Creation

14 days ago

Microsoft Advertising will require customers to declare if their campaigns are political before creation or import starting September, in line with EU Regulation 2024/900 effective October 10, 2025. Political ads are not allowed and will be blocked. Existing campaigns remain unaffected. Non-compliance may lead to suspension. Regular reviews will ensure no political ads run, reinforcing compliance with EU rules.

Microsoft Advertising Adds New Controls and Reporting for Audience and Search Ads

1 months ago

Microsoft Ads

Microsoft Advertising introduces new controls and reporting for Audience and Search Ads. Advertisers can now centrally manage website exclusions across accounts and campaigns, apply exclusions in bulk, and create up to 100 exclusion lists with 10,000 websites each. Exclusions can be managed at the account and campaign levels, with no changes at the ad group level. The Targeted Website List feature is in open pilot.

Microsoft Advertising Retires Target CPA and Target ROAS Bidding Strategies

2 months ago

Microsoft Ads

Microsoft Advertising will retire Target CPA and Target ROAS bidding strategies by August 4, 2025, merging them with Max Conversions and Max Conversion Value. New campaigns can't use Target CPA or ROAS after this date. Existing campaigns and portfolio strategies remain unaffected. Updates to Target CPA or ROAS auto-convert to Maximize conversions or Maximize conversion value. Users can set target ROAS or CPA within these merged strategies.

Microsoft removes over 1 billion ads and suspends 475,000 accounts to boost ad safety

2 months ago

Microsoft Ads

Microsoft Advertising removed over one billion ads and suspended 475,000 accounts in 2024 to keep the platform safe. They tackled rising AI-driven scams with updated policies and AI moderation. Efforts include fighting advertiser fraud, improving brand controls, and enabling consumer feedback. They addressed 70,000 complaints and 72,000 appeals, aiming to adapt to evolving threats and maintain trust.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Microsoft Advertising launches new Custom Report Builder and updates Performance Max

3 months ago

Microsoft Ads

Microsoft Advertising refreshed its Reporting homepage with a Custom Report Builder for tailored reports. Performance Max campaigns now compete fairly with Standard Shopping, increasing conversions by 39%. New features include scripts, automated rules, and diagnostic tools. Import tools allow carousel ads from Google and Meta as native ads with quick fixes. Shopify merchants can advertise in more markets via the Microsoft Channel app.

Microsoft Ads Launches Report Builder for Enhanced Customization in Performance Analysis

4 months ago

Microsoft Ads

Microsoft has introduced Report Builder in Microsoft Advertising, allowing advertisers to create customized reports for performance analysis. This tool provides flexibility without predefined templates, catering to all experience levels. It helps uncover insights, compare campaign performance, and optimize strategies. Advertisers can generate detailed reports and investigate performance issues, enhancing control and efficiency in the reporting process.

Microsoft Clarity Integrates with Microsoft Ads for Enhanced Performance Insights

4 months ago

Microsoft Ads Microsoft Clarity

Microsoft Ads is now integrated with Microsoft Clarity, enabling advertisers to connect ad performance with user behavior insights. This integration allows for understanding user actions post-click through session recordings and heatmaps. Advertisers can identify friction points, enhance landing page performance, and maximize return on ad spend. Key features include viewing session replays by campaign and tracking essential metrics for conversion rate optimization.

Microsoft Ads Updates Shopping Campaigns with Test Feed and Primary Feed

5 months ago

Microsoft Ads

Microsoft Advertising has introduced updates for Shopping campaigns, including a Test Feed for error testing without affecting live listings and a Primary Feed to simplify Local Inventory ads setup. Audience Ads now support disclaimers, longer video ads, and increased headline character limits. Performance Max updates include LinkedIn profile targeting and audience insights. Optimization Score will be replaced by a new Digital Maturity Score in May 2025.

Microsoft Advertising brings Australian and New Zealand inventory in-house for advertisers

6 months ago

Microsoft Ads

Microsoft Advertising has brought all Display, Native, and Video inventory in Australia and New Zealand in-house as of March 1, 2025. This change provides advertisers direct access to Microsoft's inventory, improving efficiency and support. Xbox advertising will also be available soon. Microsoft Advertising reaches over 1 billion people globally, and advertisers can access this inventory through various DSPs or the Microsoft Advertising Platform.

Microsoft Ads News

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