Microsoft Ads News & Updates for September 2025

Microsoft Advertising Adds New Controls and Reporting for Audience and Search Ads

28 days ago

Microsoft Advertising introduces new controls and reporting for Audience and Search Ads. Advertisers can now centrally manage website exclusions across accounts and campaigns, apply exclusions in bulk, and create up to 100 exclusion lists with 10,000 websites each. Exclusions can be managed at the account and campaign levels, with no changes at the ad group level. The Targeted Website List feature is in open pilot.

Microsoft Advertising Retires Target CPA and Target ROAS Bidding Strategies

2 months ago

Microsoft Ads

Microsoft Advertising will retire Target CPA and Target ROAS bidding strategies by August 4, 2025, merging them with Max Conversions and Max Conversion Value. New campaigns can't use Target CPA or ROAS after this date. Existing campaigns and portfolio strategies remain unaffected. Updates to Target CPA or ROAS auto-convert to Maximize conversions or Maximize conversion value. Users can set target ROAS or CPA within these merged strategies.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Microsoft removes over 1 billion ads and suspends 475,000 accounts to boost ad safety

2 months ago

Microsoft Ads

Microsoft Advertising removed over one billion ads and suspended 475,000 accounts in 2024 to keep the platform safe. They tackled rising AI-driven scams with updated policies and AI moderation. Efforts include fighting advertiser fraud, improving brand controls, and enabling consumer feedback. They addressed 70,000 complaints and 72,000 appeals, aiming to adapt to evolving threats and maintain trust.

Microsoft Advertising launches new Custom Report Builder and updates Performance Max

2 months ago

Microsoft Ads

Microsoft Advertising refreshed its Reporting homepage with a Custom Report Builder for tailored reports. Performance Max campaigns now compete fairly with Standard Shopping, increasing conversions by 39%. New features include scripts, automated rules, and diagnostic tools. Import tools allow carousel ads from Google and Meta as native ads with quick fixes. Shopify merchants can advertise in more markets via the Microsoft Channel app.

Microsoft Ads Launches Report Builder for Enhanced Customization in Performance Analysis

3 months ago

Microsoft Ads

Microsoft has introduced Report Builder in Microsoft Advertising, allowing advertisers to create customized reports for performance analysis. This tool provides flexibility without predefined templates, catering to all experience levels. It helps uncover insights, compare campaign performance, and optimize strategies. Advertisers can generate detailed reports and investigate performance issues, enhancing control and efficiency in the reporting process.

Microsoft Clarity Integrates with Microsoft Ads for Enhanced Performance Insights

3 months ago

Microsoft Ads Microsoft Clarity

Microsoft Ads is now integrated with Microsoft Clarity, enabling advertisers to connect ad performance with user behavior insights. This integration allows for understanding user actions post-click through session recordings and heatmaps. Advertisers can identify friction points, enhance landing page performance, and maximize return on ad spend. Key features include viewing session replays by campaign and tracking essential metrics for conversion rate optimization.

Microsoft Ads Updates Shopping Campaigns with Test Feed and Primary Feed

5 months ago

Microsoft Ads

Microsoft Advertising has introduced updates for Shopping campaigns, including a Test Feed for error testing without affecting live listings and a Primary Feed to simplify Local Inventory ads setup. Audience Ads now support disclaimers, longer video ads, and increased headline character limits. Performance Max updates include LinkedIn profile targeting and audience insights. Optimization Score will be replaced by a new Digital Maturity Score in May 2025.

Microsoft Advertising brings Australian and New Zealand inventory in-house for advertisers

5 months ago

Microsoft Ads

Microsoft Advertising has brought all Display, Native, and Video inventory in Australia and New Zealand in-house as of March 1, 2025. This change provides advertisers direct access to Microsoft's inventory, improving efficiency and support. Xbox advertising will also be available soon. Microsoft Advertising reaches over 1 billion people globally, and advertisers can access this inventory through various DSPs or the Microsoft Advertising Platform.

Microsoft Copilot enhances engagement with new Showroom ads and Dynamic filters

6 months ago

Microsoft Ads

Microsoft Advertising introduced new products to enhance audience engagement, including AI-based agents for websites and interactive Showroom ads. These innovations aim to create conversational customer experiences, enabling users to interact with brands seamlessly. Dynamic filters will refine searches, while advancements in generative AI improve ad relevance and performance.

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