Microsoft Ads News & Updates for February 2025

Microsoft Unveils New Performance Max Tools and Platform Updates for February 2025

16 days ago

Microsoft introduced new Performance Max tools for advertisers. Key features include LinkedIn Profile targeting in six markets, enhanced audience reporting, real-time conversion value rules, and a new customer acquisition strategy. All smart shopping campaigns have transitioned to Performance Max, which offers increased conversions. Bulk location targeting for new search campaigns and global impression-based remarketing are now available.

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Microsoft Advertising launches Curate for Commerce and Sponsored Promotions for growth

1 months ago

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Microsoft Advertising has launched Curate for Commerce and Sponsored Promotions by Brands to boost retail media growth. Curate for Commerce helps retailers monetize first-party data, attract new advertisers, and streamline operations with low investment. Sponsored Promotions by Brands enables advertisers to engage shoppers across platforms on a cost-per-sale basis, enhancing shopping experiences and improving marketing effectiveness.

Microsoft introduces household attribution for deeper audience insights in December update

2 months ago

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Microsoft Advertising's December update features household attribution on Invest, enabling advertisers to track audience engagement across devices in the same household. Clients in the EEA, UK, and Switzerland must implement Consent Mode for compliance. Two features, Store Visits and footfall measurement, are paused due to data quality issues. New Google Import tools help transfer Google Ads campaigns to Microsoft Advertising.

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Microsoft Ads Unveils Copilot Enhancements and New Video Ad Features

3 months ago

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Microsoft Advertising's November updates include enhancements to Copilot, focusing on user-centric advertising and new generative AI tools. Video ads now have performance features, and Google Ads Video campaigns can be imported globally. Connected TV ads can use audience targeting, and impression-based remarketing is introduced. Shopping Audience campaigns see improved setup workflows and the ability to create Product Groups.

Microsoft Ads Introduces "Limited by Auto-Bidding Target" Status Feature

3 months ago

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Microsoft Advertising has launched a new limitation status indicator called "Limited by auto-bidding target," designed to provide advertisers with better visibility into campaign performance restrictions. The new status feature helps advertisers by identifying auto-bidding target limitations, showing campaign restrictions in real-time, highlighting performance-impacting factors, and providing clearer campaign insights.

Microsoft Reports Q1 FY25 Revenue Growth of 16% to $65.6 Billion

3 months ago

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Microsoft’s Q1 FY25 earnings report shows a 16% revenue increase to $65.6 billion and a 14% rise in operating income to $30.6 billion. Earnings per share grew 10% to $3.30. Key revenue growth areas include Microsoft Cloud (+22%), Xbox content and services (+61%), Azure (+33%), Microsoft 365 Commercial cloud (+15%), Dynamics 365 (+18%), Windows and OEM (+2%), LinkedIn (+10%), and Search and news advertising ex TAC (+18%).

Microsoft Advertising Enhances Google Import Tool with Major Updates for Holiday Season

3 months ago

Microsoft Ads

Microsoft Advertising has enhanced its Google Import feature with three new options: Quick Import for single Google Ads accounts, Smart Import for multiple accounts with customizable settings, and Advanced Import for maximum customization. Key considerations include maintaining bid and budget consistency, location targeting adjustments, and essential setup requirements like UET and conversion tracking. Results show time savings and better click-through rates.

Microsoft Edge Launches Ad Selection API Preview for Privacy-Focused Advertising

4 months ago

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Microsoft Edge has launched a limited preview of its Ad Selection API to balance effective advertising with enhanced user privacy. Key features include a privacy-first approach, trusted execution environments, and differential privacy. Available for testing outside the EEA and UK, it supports advertisers and publishers post-cookie deprecation. Developers can provide feedback via GitHub or public forums, showing Microsoft's commitment to privacy.

Microsoft Ads Expands Performance Max Features and Introduces New Bidding Options

4 months ago

Microsoft Ads

Microsoft Advertising's October updates include a holiday marketing playbook, festive shopping insights, and new features for Performance Max campaigns. Performance Max now supports search term insights reports, brand exclusions, and URL rules. Display ads gain new bidding strategies and targeting options, including IAS verification. Automated bidding strategies receive new recommendations. Microsoft Invest offers AI-generated assets.

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