Microsoft Ads News & Updates for March 2025

Microsoft Advertising brings Australian and New Zealand inventory in-house for advertisers

10 days ago

Microsoft Advertising has brought all Display, Native, and Video inventory in Australia and New Zealand in-house as of March 1, 2025. This change provides advertisers direct access to Microsoft's inventory, improving efficiency and support. Xbox advertising will also be available soon. Microsoft Advertising reaches over 1 billion people globally, and advertisers can access this inventory through various DSPs or the Microsoft Advertising Platform.

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Microsoft Copilot enhances engagement with new Showroom ads and Dynamic filters

22 days ago

Microsoft Ads

Microsoft Advertising introduced new products to enhance audience engagement, including AI-based agents for websites and interactive Showroom ads. These innovations aim to create conversational customer experiences, enabling users to interact with brands seamlessly. Dynamic filters will refine searches, while advancements in generative AI improve ad relevance and performance.

Microsoft Expands Advertising Partner Program to Include Curators

23 days ago

Microsoft Ads

Microsoft has expanded its Advertising Partner Program to include Curators, offering access to benefits across three tiers. Curator partners will gain recognition through awards, community engagement, exclusive webinars, and visibility in the Partner Directory. Carly Morris emphasized the importance of curation services in digital advertising. Interested Curators can contact their Microsoft Advertising representative for more information.

Microsoft Unveils New Performance Max Tools and Platform Updates for February 2025

1 months ago

Microsoft Ads

Microsoft introduced new Performance Max tools for advertisers. Key features include LinkedIn Profile targeting in six markets, enhanced audience reporting, real-time conversion value rules, and a new customer acquisition strategy. All smart shopping campaigns have transitioned to Performance Max, which offers increased conversions. Bulk location targeting for new search campaigns and global impression-based remarketing are now available.

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Microsoft Advertising launches Curate for Commerce and Sponsored Promotions for growth

2 months ago

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Microsoft Advertising has launched Curate for Commerce and Sponsored Promotions by Brands to boost retail media growth. Curate for Commerce helps retailers monetize first-party data, attract new advertisers, and streamline operations with low investment. Sponsored Promotions by Brands enables advertisers to engage shoppers across platforms on a cost-per-sale basis, enhancing shopping experiences and improving marketing effectiveness.

Microsoft introduces household attribution for deeper audience insights in December update

3 months ago

Microsoft Ads

Microsoft Advertising's December update features household attribution on Invest, enabling advertisers to track audience engagement across devices in the same household. Clients in the EEA, UK, and Switzerland must implement Consent Mode for compliance. Two features, Store Visits and footfall measurement, are paused due to data quality issues. New Google Import tools help transfer Google Ads campaigns to Microsoft Advertising.

Microsoft Ads Unveils Copilot Enhancements and New Video Ad Features

4 months ago

Microsoft Ads

Microsoft Advertising's November updates include enhancements to Copilot, focusing on user-centric advertising and new generative AI tools. Video ads now have performance features, and Google Ads Video campaigns can be imported globally. Connected TV ads can use audience targeting, and impression-based remarketing is introduced. Shopping Audience campaigns see improved setup workflows and the ability to create Product Groups.

Microsoft Ads Introduces "Limited by Auto-Bidding Target" Status Feature

4 months ago

Microsoft Ads

Microsoft Advertising has launched a new limitation status indicator called "Limited by auto-bidding target," designed to provide advertisers with better visibility into campaign performance restrictions. The new status feature helps advertisers by identifying auto-bidding target limitations, showing campaign restrictions in real-time, highlighting performance-impacting factors, and providing clearer campaign insights.

Microsoft Reports Q1 FY25 Revenue Growth of 16% to $65.6 Billion

4 months ago

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Microsoft’s Q1 FY25 earnings report shows a 16% revenue increase to $65.6 billion and a 14% rise in operating income to $30.6 billion. Earnings per share grew 10% to $3.30. Key revenue growth areas include Microsoft Cloud (+22%), Xbox content and services (+61%), Azure (+33%), Microsoft 365 Commercial cloud (+15%), Dynamics 365 (+18%), Windows and OEM (+2%), LinkedIn (+10%), and Search and news advertising ex TAC (+18%).

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