Microsoft Advertising has transitioned to bring all Display, Native, and Video inventory in Australia and New Zealand in-house as of March 1, 2025. This includes inventory from MSN, Outlook, Microsoft Casual Games, and Activision Blizzard King, with plans to add Xbox advertising inventory in the future. The move aims to enhance the advertising experience by providing full-funnel, premium, omni-format digital advertising solutions.
Benefits for Advertisers
Advertisers will gain several advantages from this transition:
- Direct Access: Scalable access to Microsoft's extensive inventory across various formats and screens.
- Efficiency: Transactions through a single platform for greater efficiencies.
- Streamlined Support: Enhanced management of advertising goals through in-house sales teams.
Microsoft Ecosystem
Microsoft Advertising leverages an AI-driven ecosystem that engages consumers across work, life, and play. It reaches over 1 billion people globally, with MSN alone attracting over 13 million unique visitors monthly in Australia, particularly within the 25–54 demographic. This ecosystem combines the strengths of a search engine, news publisher, social media platform, browser, and gaming.
Accessing Inventory
Advertisers can access this inventory programmatically via their preferred DSP, with major DSPs integrated with Microsoft Monetize (SSP). Additional benefits are available through Microsoft Invest (DSP) or the Microsoft Advertising Platform, which utilizes billions of first-party data points to target customers effectively. Microsoft Advertising provides an end-to-end platform that includes both DSP and SSP, offering advantages like scaled audience buys and easier troubleshooting. For further information, advertisers are encouraged to contact their Microsoft Advertising representative.
