Microsoft Ads | Swipe Insight

Microsoft Ads Streamlines Google Merchant Center Import with New Feed Label Support

4 months ago

Microsoft Ads has announced an update to its Google Merchant Center (GMC) import process to streamline workflows for merchants. Key features include Feed Label Support, which imports products with specific labels from GMC, and Automated Feed Management, consolidating all products into a single feed with automatic updates. Transition support is available. These changes aim to simplify cross-platform product advertising and improve efficiency.

Trending ️‍🔥

Microsoft AI Copilot is now available to all Microsoft Ads users

8 months ago

Microsoft Ads Copilot

Microsoft's AI, Copilot, is expediting purchase decisions and increasing ad click-through rates. Microsoft and Axel Springer are partnering to leverage AI, with Springer integrating Microsoft Advertising and piloting AI chat experiences. Copilot is now generally available in the Microsoft Advertising Platform, transforming search habits and increasing click-through rates when used with traditional Search.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Featured

Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Demystify and Advocate for IAB/MRC Retail Media Measurement Guidelines

9 months ago

Microsoft Ads

Microsoft Retail Media is helping retailers and advertisers comply with the IAB/MRC Retail Media Measurement Guidelines. These standards focus on data transparency, accuracy, privacy, and security in the retail media industry. Microsoft supports these guidelines, providing compliant solutions. The guidelines are expected to benefit stakeholders by providing a performance evaluation framework, optimizing ad spending, and promoting a safer shopping environment.

Upgrading native campaigns to enhanced CPC

9 months ago

Google Ads Paid Search

Microsoft Advertising is updating bidding options for native ads. From April 30, manual CPC bidding won't be available for new campaigns. On May 13, existing campaigns on manual CPC will upgrade to enhanced CPC, completed by May 17. Enhanced CPC adjusts bids in real time to increase conversion chances, lowering cost per acquisition by an average of 6%. The change only affects native image and feed campaigns on manual CPC.

Max conversion value for search and other updates for April

9 months ago

Google Ads Paid Search

Microsoft Advertising has expanded the Maximize Conversion Value bid strategy to all search and shopping campaigns, optimizing high-value conversions and sales. Conversion tracking is necessary for best performance. Microsoft Click ID is being enabled for eligible advertisers for conversion tracking. Other updates include AI-powered smart image cropping for ads and the addition of five languages. Creation of subaccounts in Hotel Center will be deprecated from April 8, 2024.

2024 Microsoft Advertising Global Partner Award winners

9 months ago

Microsoft Ads

The 2024 Microsoft Advertising Global Partner Awards winners have been announced. Kinesso won the Global Agency Partner of the Year, Logical Position won the Global Channel Partner of the Year, Unilever | Mindshare won the Global Client Partnership of the Year, Publicis Groupe won the Global Social Impact Award, and LOCALiQ won the Global Rising Star of the Year. The awards recognize their exceptional work and commitment to innovation.

Microsoft Advertising at Cannes Lions 2024: A new world of possibilities

10 months ago

Microsoft Ads

Microsoft Advertising is sponsoring Cannes Lions 2024, a major event for the creative communications industry. From June 17-21, they will host programs at Ondine Plage, offering insights into advertising trends and innovations. Attendees can explore Microsoft's solutions for customer engagement, network with industry leaders, and attend the Microsoft Advertising Talks on topics like AI, gaming, and the future of commerce.

Celebrating our partner: Ideo Force

10 months ago

Microsoft Ads

The Microsoft Advertising Partner Program celebrates its partners' achievements bi-annually. Ideo Force, a digital marketing agency in Poland, is one of the winners. The agency focuses on fostering clients' growth through various marketing activities and uses Microsoft Advertising tools to enhance ad relevance and performance. Ideo Force plans to conduct industry conferences and webinars to share insights about Microsoft Ads.

The rise of Generative AI: Insights from search trends

10 months ago

AI Google Search Console

AI search interest has grown significantly, outpacing other software searches by 3x. The growth is evident with a 566% YoY increase. AI image generation and brand searches are popular. Non-brand searches play a crucial role in the customer decision journey of AI searchers. Advertisers are advised to capitalize on the AI momentum, invest in both brand and non-brand keywords, adopt a multi-channel approach, and target key AI audiences.