Microsoft Ads | Swipe Insight

Microsoft Advertising Retires Target CPA and Target ROAS Bidding Strategies

10 days ago

Microsoft Advertising will retire Target CPA and Target ROAS bidding strategies by August 4, 2025, merging them with Max Conversions and Max Conversion Value. New campaigns can't use Target CPA or ROAS after this date. Existing campaigns and portfolio strategies remain unaffected. Updates to Target CPA or ROAS auto-convert to Maximize conversions or Maximize conversion value. Users can set target ROAS or CPA within these merged strategies.

Microsoft Ads Launches Report Builder for Enhanced Customization in Performance Analysis

2 months ago

Microsoft Ads

Microsoft has introduced Report Builder in Microsoft Advertising, allowing advertisers to create customized reports for performance analysis. This tool provides flexibility without predefined templates, catering to all experience levels. It helps uncover insights, compare campaign performance, and optimize strategies. Advertisers can generate detailed reports and investigate performance issues, enhancing control and efficiency in the reporting process.

Microsoft Ads Streamlines Google Merchant Center Import with New Feed Label Support

9 months ago

Microsoft Ads

Microsoft Ads has announced an update to its Google Merchant Center (GMC) import process to streamline workflows for merchants. Key features include Feed Label Support, which imports products with specific labels from GMC, and Automated Feed Management, consolidating all products into a single feed with automatic updates. Transition support is available. These changes aim to simplify cross-platform product advertising and improve efficiency.

Marketing Workflow Templates

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Microsoft AI Copilot is now available to all Microsoft Ads users

1 years ago

Microsoft Ads Copilot

Microsoft's AI, Copilot, is expediting purchase decisions and increasing ad click-through rates. Microsoft and Axel Springer are partnering to leverage AI, with Springer integrating Microsoft Advertising and piloting AI chat experiences. Copilot is now generally available in the Microsoft Advertising Platform, transforming search habits and increasing click-through rates when used with traditional Search.

Demystify and Advocate for IAB/MRC Retail Media Measurement Guidelines

1 years ago

Microsoft Ads

Microsoft Retail Media is helping retailers and advertisers comply with the IAB/MRC Retail Media Measurement Guidelines. These standards focus on data transparency, accuracy, privacy, and security in the retail media industry. Microsoft supports these guidelines, providing compliant solutions. The guidelines are expected to benefit stakeholders by providing a performance evaluation framework, optimizing ad spending, and promoting a safer shopping environment.

Upgrading native campaigns to enhanced CPC

1 years ago

Google Ads Paid Search

Microsoft Advertising is updating bidding options for native ads. From April 30, manual CPC bidding won't be available for new campaigns. On May 13, existing campaigns on manual CPC will upgrade to enhanced CPC, completed by May 17. Enhanced CPC adjusts bids in real time to increase conversion chances, lowering cost per acquisition by an average of 6%. The change only affects native image and feed campaigns on manual CPC.

Max conversion value for search and other updates for April

1 years ago

Google Ads Paid Search

Microsoft Advertising has expanded the Maximize Conversion Value bid strategy to all search and shopping campaigns, optimizing high-value conversions and sales. Conversion tracking is necessary for best performance. Microsoft Click ID is being enabled for eligible advertisers for conversion tracking. Other updates include AI-powered smart image cropping for ads and the addition of five languages. Creation of subaccounts in Hotel Center will be deprecated from April 8, 2024.

2024 Microsoft Advertising Global Partner Award winners

1 years ago

Microsoft Ads

The 2024 Microsoft Advertising Global Partner Awards winners have been announced. Kinesso won the Global Agency Partner of the Year, Logical Position won the Global Channel Partner of the Year, Unilever | Mindshare won the Global Client Partnership of the Year, Publicis Groupe won the Global Social Impact Award, and LOCALiQ won the Global Rising Star of the Year. The awards recognize their exceptional work and commitment to innovation.

Microsoft Advertising at Cannes Lions 2024: A new world of possibilities

1 years ago

Microsoft Ads

Microsoft Advertising is sponsoring Cannes Lions 2024, a major event for the creative communications industry. From June 17-21, they will host programs at Ondine Plage, offering insights into advertising trends and innovations. Attendees can explore Microsoft's solutions for customer engagement, network with industry leaders, and attend the Microsoft Advertising Talks on topics like AI, gaming, and the future of commerce.