Demystify and Advocate for IAB/MRC Retail Media Measurement Guidelines

Microsoft Retail Media, powered by PromoteIQ, is a platform designed to help retailers and advertisers connect with shoppers through onsite, offsite, and in-store activations. It provides a unified omnichannel retail media offering that complies with industry measurement standards developed by the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC). The platform offers consistent, transparent reporting, accuracy in data measurement, and prioritizes data privacy and security.

The IAB/MRC Retail Media Measurement Guidelines are crucial because they provide a framework for consistent and transparent measurement standards in retail media. This framework helps retailers demonstrate the value of their retail media programs, aids advertisers and media agencies in planning and optimizing campaigns, and fosters trust among industry stakeholders. Additionally, it ensures that shoppers' data is not used inappropriately, contributing to a safer shopping environment.

Transparency and Consistency: Microsoft Retail Media offers transparent reporting with over 100 metrics, clear documentation, and technical solutions for ad transparency in the EU.

Accuracy and Reliability: The platform filters invalid traffic (IVT), ensures viewability of ads, and provides a comprehensive attribution framework for accurate sales conversion tracking.

Privacy and Security: Microsoft Retail Media implements privacy-by-design, anonymizes and aggregates PII, and uses consented first-party data, aligning with regulations like GDPR and CCPA.

To connect with Microsoft Retail Media experts and learn more about leveraging their unified retail media offerings, interested parties can reach out via the provided contact form. Additionally, staying informed about the latest insights and updates is possible by signing up for the Microsoft Advertising Insider newsletter.