Adalysis provides a comprehensive suite of features for PPC management, including:

• Account audit with over 100+ built-in alerts
• Fully automated custom rule engine
• Integrated performance monitoring and root cause analysis
• Budget management tools
• Bidding suggestions, tracking, and analysis
• 40+ tools covering campaign creation, analysis, RSA asset management, PMax, Geo heatmap, ad testing, search terms analysis, quality score, etc.

Adalysis simplifies budget management through several key features:

• Projections: Future spend projection considering all variables including recent budget changes.
• Boost opportunities: Overview of incremental performance boost for every campaign.
• Budget split: Efficient allocation of an account budget across campaigns.
• Daily automation: Automatic daily budget adjustments to achieve your target.
• Rollover: Allocation of over/underspend from one cycle to the next.
• Pacing: Prevention of over-spending or under-spending with real-time tracking.
• Campaign control: Enable/pause campaigns based on pacing and budget cycle.

For digital marketing agencies, Adalysis offers several benefits:

• Task prioritization: Highlights and prioritizes tasks for each client account, allowing agencies to focus on scaling their business.
• Data-driven insights: Provides valuable insights and automation power, freeing up time for strategic and creative tasks.
• Client ad account value: Enhances the efficiency and value of client ad accounts through data visualization and action buttons.

Adalysis assists with ad testing and optimization through:

• A/B testing functionality: Essential for identifying the most effective ads.
• Bidding tool: Simplifies bidding modifications with data-driven insights.
• Ad analysis and testing: Speeds up the process of analyzing and testing ads, replacing spreadsheet-based reporting.
• Negative keyword conflict function: Helps find and delete negative keywords quickly, especially useful for large accounts.

Adalysis offers robust support and training, including:

• Training sessions: Comprehensive training sessions to help users get the most out of the tool.
• Engaging support team: A support team that is always available and quick to implement new enhancement ideas.
• Documentation and tutorials: Great documentation and tutorials for using various product features.

Adalysis handles account audits with several beneficial tools:

• Daily audits: Regular audits to ensure account health.
• Insightful reports: Detailed reports that provide valuable insights into account performance.
• Custom alerts: Ability to create custom alerts along with standard ones to monitor performance.

PPC marketers prefer Adalysis for several reasons:

• Data-driven insights: Provides actionable insights that enhance efficiency.
• Automation power: Automates routine tasks, allowing marketers to focus on strategic and creative tasks.
• Ease of use: Intuitive onboarding process and user-friendly interface.
• Comprehensive features: A robust set of features that simplify ad management and optimization.